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The decision making of business travellers in selecting online travel portals for travel booking: An empirical study of Delhi national capital region, India
The purpose of this paper is to understand the decision making pattern of the Business Travellers in Delhi National Capital Region in India while booking their trips through Online Travel Portals. The study revolves around purchase decision pattern of Business Travellers by investigating their travel decision making style in selecting online travel portals for their trip booking. The authors have adopted the quantitative methodology to achieve the objective of the study. The study is confined purely to the Business Travellers who book their travel through online travel portals. The data was collected through a structured questionnaire. 300 Business Travellers were interviewed at the departure lounge of Indira Gandhi International Airport, New Delhi, India out of which 150 questionnaires were incomplete in many respects and could not be used and only 150 questionnaires were usable resulting in the response rate of 50%. The Analytical Hierarchy process method was adopted to analyze the relative weights assigned by Business Travellers. The present study identifies through literature review the nine fundamental values of internet purchase i.e. product quality, cost, time to receive the product, convenience, time spent, confidentiality, shopping enjoyment, security and environmental impact. The research findings indicate that business travellers value confidentiality, security and product quality the most while choosing the Online Travel Portal to book their trip. The study is primarily centered on the consumer typology approach to study the decision making patterns of business travellers whereas there are other variables such as lifestyle, personality, attitude which can also be investigated. The study is only restricted to Business Travellers decision making pattern pertaining to their travel booking whereas a study can also be undertaken on leisure travellers decision making pattern. The study is restricted to only Delhi National Capital Region. More studies can be carried out in other geographical areas. The findings of the study indicate that Business Travel is one of the emerging travel segments both in terms of numbers and revenue generation and to meet the changing needs of the business travellers the Online Travel Portals need to develop innovative and effective marketing strategies and tools. India is one of the fastest growing economies and has registered its presence in the global scenario. Business Travel segment is still unexplored. The study was conducted keeping in mind the burgeoning business travel segment. The study explores the factors that the business travellers considers while selecting online travel portals for travel product purchase. 2018 Editura Universitatii din Oradea. All Rights Reserved. -
The dark side of technology-enabled teaching: Impact of technostress on student performance
This study validates an instrument used to measure technostress creators, technostress support mechanisms, and their negative impact on students' satisfaction and performance. A research model is developed based on the stimulus, organism, and response model to analyse the mediating effect of technostress creators and understand how technostress inhibitors influence students' satisfaction and their performance. A group of 206 students from India pursuing higher education were selected as a sample to validate this model. Technostress creators act as a mediator between technostress inhibitors and students' satisfaction and their performance, while technostress inhibitors positively influence student satisfaction and performance indirectly. Insights from this study will enable higher education institutions to identify the students who are finding technology-based education problematic and help preserve their wellbeing by following supportive strategies to reduce stress and enhance the students' active participation in technology-based education. Copyright 2021, IGI Global. -
The Dark Side of Internet of Things in E-Commerce: Uncovering the Misuse of Personal Information
The world today patronises e-commerce websites and the extent of ease, convenience and possibilities it has brought. E-commerce has positively rattled the world and, most importantly, the economy and gross domestic product of every nation. It has facilitated countries to be progressive and enjoy goods and services from beyond geographical borders. It made possible and common what was once regarded as impossible and far-fetched. E-commerce has not only over-stocked market shelves but also raised the world standard from a business and consumer point of view. E-commerce is defined to be a wide range of business activities in an online space for products, goods, and services (Gupta, 2014). E-commerce is the outcome of an economy that functions on the Internet. Though e-commerce has been present for over thirty years, its popularity and effect have risen enormously in the recent past. It is understood to be the business of buying, selling, and trading through electronic communications. E-commerce has two models in force, the B2B (Business to Business) and B2C (Business to Consumer), where the former is economic transactions between businesses, and the latter between a business and consumer. Though both models are popular and well-known, the former is sought after (Tian, and Stewart, 2006). Traditional commercial businesses have also adopted the mode of online trade and business for their goods. If not fully transformed, they have a dual approach of a continued brick-and-mortar structure and also an online portal. For example, H&M, a famous clothing store, has been in existence since 1947. It was in 1998 that they began their online retail store to keep in touch with the changing trends of the market needs. In 2023, there was as many as 1224 million e-commerce websites the world over. This in itself shows the extent to which the world has developed, adapted, and benefited from online businesses and transactions (Gennaro, 2023). The goal of e-commerce websites is just the same as a normal business. They intend to hit their profit margins, increase branding along with sales maximisation and risk minimisation. Apart from this, they have widened the aspect of an economy to now being a global economy where there are communications, interactions, and direct transactions buyers and sellers from various parts of the world. This advancement in business models has had a ripple effect on other aspects and tools of business functions, such as marketing and advertising. Marketing aims at making known to society the availability of certain products, goods, services, and their utility and features so that consumers can make an informed decision while shopping. Conventional marketing involves advertising and letting people know that such a product is available and has certain uses with the hope that promotion turns into a sale. Marketing has been open, standard, and objective. However, the marketing that we see today is powered by data, so it is subjective, customised and sure to catch the interest of consumers. This is happening through several online portals/agencies, and marketers who use data provided by online consumers for their monetary gain. At one point data is beneficial to the consumers in terms of availability of the products at their fingertips and without stepping out from home; on the other hand the data provided by the consumers remains stored with the websites, or in their cloud and subsequently used by such portals and also sold to others without approval from the users themselves. This raises serious concerns about the privacy rights of users and the extent of protection rendered to their data. There is constant debate in the convergence of data, Internet, and e-commerce because of the immense support in its ease and comfort versus the lesser known but great evil of infringement of rights to privacy and personal data. This chapter focuses on understanding how the personal information of consumers misused by e-commerce companies breaking down various roles of big data, the Internet of Things (IoT), artificial intelligence, and digital marketing. 2025 Taylor & Francis Group, LLC. -
The DarcyForechhiemer multilayer model of Casson nanofluid squeezed by Newtonian nanofluid under asymmetric slip conditions
Sandwiched model of non-Newtonian and Newtonian fluid flow in the presence of a magnetic field is analyzed in this paper. Porous medium is considered in all three regions, and the system is modeled by using the DarcyForchheimer model. Furthermore, the homogeneous and heterogeneous reactions are analyzed using quartic catalysis. An asymmetric slip condition (i.e., the slip effect is present in the right and the left wall) for velocity and temperature jump (i.e., jump condition is considered in the right wall, whereas temperature is assumed to be constant in the left wall) is examined in the boundaries of the channel. Additionally, the base fluids are considered to be immiscible which causes the fluids to form an interfacial layer between each other thereby resulting in the formation of three regions in the channel. The mathematical model is explained in the form of governing equations and is solved by the RKF method. The results are explained in the form of graphs, and the physical quantities of interest like skin friction and Nusselt number are interpreted in detail with the help of tabulated numerical values. It is observed from the analysis that in the single-layer model, the viscosity of the fluid decreases the fluid motion, but in the case of the multilayer model, the velocity is improved by the increasing viscosity ratio. Correspondingly, the presence of a magnetic field reduces the temperature. 2022, The Author(s), under exclusive licence to SocietItaliana di Fisica and Springer-Verlag GmbH Germany, part of Springer Nature. -
The daily ordeals of teachers
The teacher plays a vital role in shaping such an ecosystem. A nation that fails to honour its teachers cannot progress. This is why education is the foremost priority in developed countries. -
The current status of celebrity endorsements in advertising /
In advertisements celebrity endorsements are considered a time tested successful tool. It increases recall value and positively reinforces the product in the minds of the consumer. The attributes attached to the celebrity automatically gets transferred to the product and the consumer starts to view in the product in a positive light. Casting a celebrity in advertisements does not guarantee high sales. Completely banking on a celebrity to boost sales is not a viable plan of action. -
The Curious Political Phenomenon of Shashi Tharoor's Praise For Modi and the Congresss Dilemma
If Tharoor is indeed preparing for a new political chapter, he should turn the page clearly. -
The Culinary Space : Reading Food and Identity Intersections in Select Narratives
This study focuses on select fictional narratives with food mentions at the peripheries to enquire into the textualisation of food that exhibits the existence of an enunciative culinary newlinespace wherein the nuances of individual and collective identities are negotiated. The culinary space is conceptualised by considering the defined and built physical space wherein activities associated with the culinary realm occur and the imaginative space created through the presence and absence of food. This culinary space interacts with mobility, which serves as the newlinelinking idea that ties together Anita Nair s Ladies Coup(2001), Bharti Kirchner s newlineDarjeeling (2002), Monica Ali s Brick Lane (2003), Kunzang Choden s The Circle of Karma newline(2005), and Manjushree Thapa s Seasons of Flight (2010), and informs these specific newlinetextualisations of food and prompts the need to focus on the representations of everyday lived experiences. This study reads the chosen narratives to enable a reading that is distinct from the conventional one of culinary narratives centred on food and establishes that the textualisation of food in narratives with food at the peripheries is an important site of investigation. This close reading through an approach directed by concepts from food studies and select notions from space and mobility looks into how the culinary space serves as the site of defining and re-imagining of individual and cultural identities of the characters through memories of food and relations to and through food. These insights add to the existing discourses on identity by looking into the textualisation of food shaped by notions of newlinespace and mobility to show that the transformative quality of food is reflected in the dynamism of the culinary space that endorses the same in the negotiation of identities that are explored, perceived, and projected within. -
The crux of bioactive metabolites in endophytic and thermophilic fungi and their proximal prospects in biotechnological and industrial domains
Fungi are ubiquitous in distribution and are found in grasses to hot springs. Their mode of nutrition provides sustenance for living and propagation. Ironically, varied fungal species have developed customized strategies for protection and survival by producing diverse secondary metabolites. The review aimed to project the contrasting potential features of the endophytic and thermophilic fungi groups. The metabolites and the enzymes of endophytic and thermophilic fungi served as the backbone to thrive and adapt within-host and in extreme conditions like higher pH, heat, and salinity, respectively. Identification, knowledge of their biochemistry and pathway, exploration, production, and utilization of these bioactive molecules in various commercial, industrial, and pharmaceutical domains were briefly discussed. The uniqueness of endophytes includes stress management and improved biomass production of the host, green fuel production, omnipresence, selected triple-symbiosis with the virus, synthesis of polyketides, and other active metabolites are widely used in biomedical applications and agriculture management. This review attempted to limelight the specific applications of thermophilic fungal metabolites and the roles of thermo-stable enzymes in bioprospecting. Moreover, probing the metabolites of thermophiles rendered novel antibiotic compounds, which were proven effective against multi-drug resistant bacteria and harboured the potential to curtail infectious diseases. 2022 Elsevier Ltd -
The Creation of Intelligent Surfaces for the Purpose of Next-Gen Wireless Networks
In preparation of the changing environment of 5th wave (5G) and prospective networks of cells, this study explores new methods to meet challenges that result from the erratic character of the communication medium. Traditionally viewed as a chance factor, the relationship between broadcast radio waves with surrounding factors lowers signal quality in modern times of wireless communications. This paper performs a full literature review on customizable autonomous surfaces (RISs) alongside their uses, stressing the chance for network managers to control radio wave features and minimize environmental spread problems. RISs allow effective control over waveform parameters, including the amplitude, phase, number, and polarization, that without needing complex encoder, decoder, or radio wave processing methods. Leveraging technical developments, metasurfaces, reflectarrays, phase shifts, and liquid crystals appear as potential options for RIS application, placing them as pioneers in the realization of 5G as well as subsequent networks. The study dives into current actions in the RIS-operated mobile phone network area and covers core research issues that deserve exploration to feed unlocking the full promise of RISs at wireless communication networks. 2024 IEEE. -
The COVID-19 vaccine preference for youngsters using promethee-ii in the ifss environment
Extensive decision-making during the vaccine preparation period is unpredictable. An account of the severity of the disease, the younger people with COVID-19 comorbidities and other chronic diseases are also at a higher risk of the COVID-19 pandemic. In this research article, the preference ranking structure for the COVID-19 vaccine is recommended for young people who have been exposed to the effects of certain chronic diseases. Multiple Criteria Decision-Making (MCDM) approach effectively handles this vague information. Furthermore, with the support of the Intuitionistic Fuzzy Soft Set (IFSS), the entries under the new extension of the Preference Ranking Organization Method for Enrichment Evaluation-II (PROMETHEE-II) is suggested for Preference Ranking Structure. The concept of intuitionistic fuzzy soft sets is parametric in nature. IFSS suggests how to exploit an intuitionistic ambiguous input from a decision-maker to make up for any shortcomings in the information provided by the decider. The weight of the inputs is calculated under the Intuitionistic Fuzzy Weighted Average (IFWA) operator, the Simply Weighted Intuitionistic Fuzzy Average (SWIFA) operator, and the Simply Intuitionistic Fuzzy Average (SIFA) operator. An Extended PROMETHEE-based ranking, outranking approach is used, and the resultant are recommended under the lexicographic order. Its sustainability and feasibility are explored for three distinct priority structures and the possibilities of the approach. To demonstrate the all-encompassing intuitionistic fuzzy PROMETHEE approach, a practical application regarding COVID-19 severity in patients is given, and then it is compared to other existing approaches to further explain its feasibility, and the sensitivity of the preference structure is examined according to the criteria. 2021 by the authors. Licensee MDPI, Basel, Switzerland. -
The correlation between work locus of control and occupational stress among team leaders working in it companies in Bangalore
Job related stress is one of the highest health risks influencing employees, regardless of the size of the organization or the work sector. Most of the researchers view stress as an interaction between the person and some environmental event or stressor. Job stressors are defined as job demands, constraints, and or opportunities and job related events or situations that might affect the individuals feelings of stress. The fact that employee stress is an increasing problem in almost all organizations has indeed been the driving force for a variety of researches on occupational stress. The literature on occupational stress recognizes its inevitability in many jobs where pressures of work begin to build up and cause adverse strain on the emotion of employees, their thought process and their physical condition. Stress vulnerability has also been major focus to determine how stress effects differently across similar jobs. During the 1980s, personality[Type A/ Type B, locus of control] was found to be related to job stressors[ work load, role conflict, lack of autonomy], job strains[ job dissatisfaction, anxiety, health complaints]. The research aims to investigate the relationship between Work locus of control and occupational stress of team leaders working in IT companies in Bangalore. The purpose of research is to study whether the team leaders have an internal or external locus of control, which in turn determines how they perceive situations and life events, and how stressed they are due to this. It was hypothesized that the higher the internal locus of control of the team leader, the lower level of occupational stress they experience and the higher the external locus of control of the team leader, the higher the level of occupational stress. A sample of 100 team leaders working in three different IT companies were examined by administering the Occupational stress index by AP Singh and AK Srivastava and Work locus of control scale by Paul E Spector. The extent of work stress was examined on its twelve sub-scales, i.e. role overload, role ambiguity, role conflict, unreasonable group and political pressure, responsibility for persons, under participation, powerlessness, poor peer relations, intrinsic impoverishment, low status, strenuous working condition and unprofitability of Occupational stress index. A structured questionnaire was designed to gather information on the socio demographic profile of the respondents. The statistical analysis was done using SPSS. The level of significance was fixed at 0.005(p<0.005). Correlational analysis reveals that team leaders with external locus of control score high on all twelve sub scales of occupational stress and team leaders with internal locus of control have low scores on all twelve sub scales of occupational stress i.e. role overload, role ambiguity, role conflict, unreasonable group and political pressure, responsibility for persons, under participation, powerlessness, poor peer relations, intrinsic impoverishment, low status, strenuous working condition and unprofitability. There is a significant difference with regard to occupational stress between team leaders with external locus of control and team leaders with internal locus of control. The correlation between occupational stress and external control was found to be positive and significant as predicted (p=<0.001). The correlation between occupational stress and internal control was found to be positive and significant as predicted (p=<0.001). -
THE CORRELATION BETWEEN WORK LOCUS OF CONTROL AND OCCUPATIONAL STRESS AMONG TEAM LEADERS WORKING IN IT COMPANIES IN BANGALORE.
Job related stress is one of the highest health risks influencing employees, regardless of the size of the organization or the work sector. Most of the researchers view stress as an interaction between the person and some environmental event or stressor. Job stressors are defined as job demands, constraints, and or opportunities and job related events or situations that might affect the individuals feelings of stress. The fact that employee stress is an increasing problem in almost all organizations has indeed been the driving force for a variety of researches on occupational stress. The literature on occupational stress recognizes its inevitability in many jobs where pressures of work begin to build up and cause adverse strain on the emotion of employees, their thought process and their physical condition. Stress vulnerability has also been major focus to determine how stress effects differently across similar jobs. During the 1980s, personality[Type A/ Type B, locus of control] was found to be related to job stressors[ work load, role conflict, lack of autonomy], job strains[ job dissatisfaction, anxiety, health complaints]. The research aims to investigate the relationship between Work locus of control and occupational stress of team leaders working in IT companies in Bangalore. The purpose of research is to study whether the team leaders have an internal or external locus of control, which in turn determines how they perceive situations and life events, and how stressed they are due to this. It was hypothesized that the higher the internal locus of control of the team leader, the lower level of occupational stress they experience and the higher the external locus of control of the team leader, the higher the level of occupational stress. A sample of 100 team leaders working in three different IT companies were examined by administering the Occupational stress index by AP Singh and AK Srivastava and Work locus of control scale by Paul E Spector. The extent of work stress was examined on its twelve sub-scales, i.e. role overload, role ambiguity, role conflict, unreasonable group and political pressure, responsibility for persons,under participation, powerlessness,poor peer relations,intrinsic impoverishment, low status, strenuous working condition and unprofitability of Occupational stress index. A structured questionnaire was designed to gather information on the socio demographic profile of the respond -
The convective heat transfer analysis of the casson nanofluid jet flow under the influence of the movement of gyrotactic microorganisms
Jet flows provide an effective mode of energy transfer or mass transfer in industrial applications. When compared to traditional cooling through convection, jet flows have high heat and mass transfer coefficients. Further, the devices equipped with jet flow provides efficient use of fluid and also offers enhanced heat and mass transfer rates. Hence in this study, the jet flow of Casson nanofluid containing gyrotactic microorganisms that stabilises the nanoparticle suspension is discussed. To control the fluid from outside external magnetic field is imposed. The model with these characteristics are useful in the appliances like coolants in automobiles, nuclear reactors, micro-manufacturing, metallurgical process etc. Such a model is created by employing PDE, which are then transformed into a system of ODE. The DTM is employed to obtain the solution to system of equations, and the results are interpreted using graphs. It is perceived that the velocity of the nanofluid flow is decreased because of the increased yield stress created by the greater values of the Casson parameter. As a result, the temperature profile is found to be increasing. Meanwhile, it is observed that for increased value of chemical reaction parameter diminishes the nanoparticle concentration. The motile density is found to decrease for increase in the Peclet number and the bioconvection Schmidt number. Further, the thermophoresis improves the temperature and concentration profile of the nanofluid. 2022 Indian Chemical Society -
The Content of Heavy Metals in Cigarettes and the Impact of Their Leachates on the Aquatic Ecosystem
Smoked cigarettes and butts are the most common kind of litter around the world. The buildup of these litters has badly polluted local water bodies and their compartments, and the cumulative effect of many cigarette butts scattered in a centralized location may pose a serious hazard to living species. To understand how heavy metals are leached out into the aquatic ecosystem, researchers must analyse the behavior of the materials that make up cigarettes. Using atomic absorption spectrometry, this study evaluated the content of several metals (such as Cd, Cu, Fe, Pb, Sn, Zn, and Hg) leached from various brands of unsmoked and smoked cigarettes and cigarette butts. The findings revealed that heavy metal is more prevalent in butte. These findings indicate that cigarette litter is a major source of metal contamination in the aquatic ecosystem and that apparent leaching may increase the risk of toxicity to aquatic organisms. 2022 by the authors. Licensee MDPI, Basel, Switzerland. -
The Consortium on Vulnerability to Externalizing Disorders and Addictions (c-VEDA): an accelerated longitudinal cohort of children and adolescents in India
The global burden of disease attributable to externalizing disorders such as alcohol misuse calls urgently for effective prevention and intervention. As our current knowledge is mainly derived from high-income countries such in Europe and North-America, it is difficult to address the wider socio-cultural, psychosocial context, and genetic factors in which risk and resilience are embedded in low- and medium-income countries. c-VEDA was established as the first and largest India-based multi-site cohort investigating the vulnerabilities for the development of externalizing disorders, addictions, and other mental health problems. Using a harmonised data collection plan coordinated with multiple cohorts in China, USA, and Europe, baseline data were collected from seven study sites between November 2016 and May 2019. Nine thousand and ten participants between the ages of 6 and 23 were assessed during this time, amongst which 1278 participants underwent more intensive assessments including MRI scans. Both waves of follow-ups have started according to the accelerated cohort structure with planned missingness design. Here, we present descriptive statistics on several key domains of assessments, and the full baseline dataset will be made accessible for researchers outside the consortium in September 2019. More details can be found on our website [cveda.org]. 2020, Springer Nature Limited. -
The concept of entrepreneurial ability-evidence from women in MSMEs of Karnataka state
The Indian women entrepreneurs have come a long way today from the traditional deep-rooted view of the Indian society and are predominantly found in the MSME sectors of India. To understand their growth and advancements, a proper understanding of their entrepreneurial ability with respect to their performance is of paramount importance. The objective of this study is to explore the factors of women entrepreneurial ability which impacts the successful performance of the women entrepreneurs in MSMEs of Karnataka state in India. A theoretical framework model of entrepreneurial ability developed for the study is tested with a primary data collected through a survey-questionnaire method from a sample size of 427 women entrepreneurs using a random sampling method, factor analysis and Pearson correlations. Overall the results of this study support the contention: the perceived business performances of women entrepreneurs have a significant influence on their entrepreneurial ability. Copyright 2020 Inderscience Enterprises Ltd. -
The computational model of nanofluid considering heat transfer and entropy generation across a curved and flat surface
The entropy generation analysis for the nanofluid flowing over a stretching/shrinking curved region is performed in the existence of the cross-diffusion effect. The surface is also subjected to second-order velocity slip under the effect of mixed convection. The Joule heating that contributes significantly to the heat transfer properties of nanofluid is incorporated along with the heat source/sink. Furthermore, the flow is assumed to be governed by an exterior magnetic field that aids in gaining control over the flow speed. With these frameworks, the mathematical model that describes the flow with such characteristics and assumptions is framed using partial differential equations (PDEs). The bvp4c solver is used to numerically solve the system of non-linear ordinary differential equations (ODEs) that are created from these equations. The solutions of obtained through this technique are verified with the available articles and the comparison is tabulated. Meanwhile, the interpretation of the results of this study is delivered through graphs. The findings showed that the Bejan number was decreased by increasing Brinkman number values whereas it enhanced the entropy generation. Also, as the curvature parameter goes higher, the speed of the nanofluid flow diminishes. Furthermore, the increase in the Soret and Dufour effects have enhanced the thermal conduction and the mass transfer of the nanofluid. 2023, The Author(s). -
The complexities of home and belonging in the Gulf-Malayalee experience: a close reading of Salim Ahameds Pathemari (2015)
This paper explores the interaction between home, belonging, and migration by closely reading Salim Ahameds 2015 Malayalam film, Pathemari. The paper briefly traces migration history from Kerala to the Gulf and its impact on Keralas housing boom, influencing its socioeconomic and cultural landscape. Through this, the paper examines how Gulf Malayalees navigate the multifaceted and contested concept of home despite being physically and emotionally displacedthe paradox of belonging and unbelonging, in their attempts to secure a material home while working as blue-collared Malayalee migrants in the Gulf. 2024 Informa UK Limited, trading as Taylor & Francis Group. -
The charm of Indian folk art /
Indian Folk art is widely appreciated by the global audience because of its aesthetics and simplicity. The various folk art forms of India, have developed from the antiquities of the past centuries. The following research paper titled. The Charm Of Indian Folk Art‘ will analyse the traditional folk art of selected regions from across the country. And the modern adaptation of these traditional art forms by the contemporary designers.