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Mimicking technology in creating and optimising marketing value, customer experience, retention and loyalty
Marketing has evolved from 1.0 to 5.0, which emphasises the utilisation of technologies that mimic human behaviour to generate, convey, distribute and improve value throughout the customer experience. The primary technologies employed in Marketing 5.0 include Artificial Intelligence (AI), Natural Language Processing (NLP), mixed reality (MR, which encompasses augmented reality [AR] and virtual reality [VR]), Sensors and Robotics, Internet of Things (IoT) and blockchain. In today's technologically learnt marketplace, these technologies support firms to imitate the human interaction with customers. Technology plays a crucial role in enhancing marketing results and aids in various aspects. This chapter delves into the conceptual grasp of integrating technology into the realm of marketing, a concept coined by Philip Kotler as 'Marketing 5.0'. Additionally, it incorporates an in-depth review of the existing literature on the diverse tools and strategies employed by various organisations to navigate the ever-evolving and fiercely competitive marketplace. Furthermore, this section will be expanded to include real-world cases of both successes and failures, with thorough explanations, pertaining to the human-centric technological approaches embraced by firms. This chapter also includes a proposed model to understand the impact of usage of such technologies by marketers on the prospective customers and consumers. The outcomes of the research carry both theoretical implications for academicians and the managerial implications for marketers to incorporate mimicking technology for customer experience, loyalty and retention. 2025 Kiran Vazirani and Sunanda Vincent Jaiwant. All rights reserved. -
Mind and Nature: Study on Mental Health, Nature Connectedness, Pro-Nature Conservation Behaviors and Geographical Green Cover among Indian Adults
For centuries the relation between mind and nature has been represented through literature, songs and cultural traditions. However with increasing urgency of the climate crisis and the corresponding growing distance between humans and nature, we find very limited scientific work exploring their relationship, which could perhaps help re-bridge the connection between the two. A significant, yet not directly observable, and often overlooked impact of the climate crisis is its impact on mental health. This study looks at this relationship in the Indian context, through a relatively unexplored perspective, by investigating the effects of nature connectedness (NC), pro-nature conservation behaviours (ProCoB) and geographical green cover (GGC) on mental health (MH) among middle-aged adults residing in India, and the existing inter-relationships. 180 middle-aged Indian adults, selected through purposive and snowball sampling, from across 21 states and 2 Union Territories (UTs), were administered questionnaires through a Google form. Their data was collected and scored, and the GGC was calculated for each state/ UT from the India State of Forest Report 2021. Correlation and Regression analysis were conducted on the scores using SPSS. A positive and statistically significant correlation exists between the variables NC, ProCoB and MH; NC, MH and GGC; and NC and ProCoB. NC and ProCoB predict MH. Gardening also predicts MH. The findings are new and contribute to the field of Environmental Psychology. It provides a scientific basis for the often romanticized relationship between man and nature as found in literature. It has great implications for the future, such as increasing awareness and understanding, and planning interventions to improve both environment and wellbeing. 2024 selection and editorial matter, Dr. Sundeep Katevarapu, Dr. Anand Pratap Singh, Dr. Priyanka Tiwari, Ms. Akriti Varshney, Ms. Priya Lanka, Ms. Aankur Pradhan, Dr. Neeraj Panwar, Dr. Kumud Sapru Wangnue; individual chapters, the contributors. -
Mind and Nature: Study on Mental Health, Nature Connectedness, Pro-Nature Conservation Behaviors and Geographical Green Cover among Indian Adults
For centuries the relation between mind and nature has been represented through literature, songs and cultural traditions. However with increasing urgency of the climate crisis and the corresponding growing distance between humans and nature, we find very limited scientific work exploring their relationship, which could perhaps help re-bridge the connection between the two. A significant, yet not directly observable, and often overlooked impact of the climate crisis is its impact on mental health. This study looks at this relationship in the Indian context, through a relatively unexplored perspective, by investigating the effects of nature connectedness (NC), pro-nature conservation behaviours (ProCoB) and geographical green cover (GGC) on mental health (MH) among middle-aged adults residing in India, and the existing inter-relationships. 180 middle-aged Indian adults, selected through purposive and snowball sampling, from across 21 states and 2 Union Territories (UTs), were administered questionnaires through a Google form. Their data was collected and scored, and the GGC was calculated for each state/ UT from the India State of Forest Report 2021. Correlation and Regression analysis were conducted on the scores using SPSS. A positive and statistically significant correlation exists between the variables NC, ProCoB and MH; NC, MH and GGC; and NC and ProCoB. NC and ProCoB predict MH. Gardening also predicts MH. The findings are new and contribute to the field of Environmental Psychology. It provides a scientific basis for the often romanticized relationship between man and nature as found in literature. It has great implications for the future, such as increasing awareness and understanding, and planning interventions to improve both environment and wellbeing. 2024 selection and editorial matter, Dr. Sundeep Katevarapu, Dr. Anand Pratap Singh, Dr. Priyanka Tiwari, Ms. Akriti Varshney, Ms. Priya Lanka, Ms. Aankur Pradhan, Dr. Neeraj Panwar, Dr. Kumud Sapru Wangnue; individual chapters, the contributors. -
Mind of a portfolio investor: Which strategies should I use as a basis for my investment decisions
It is smart for investors to plan for a drop that may be accompanied by a recession in the late stages of a bull market. The authors examine a variety of passive and active strategies, as well as their success in different crises. However, while choosing the best of strategies in the worst of circumstances, investors must be cautious in defining 'best.' It's critical to comprehend not only the long-term performance but also the whole cost of putting various preventive measures in place. The authors analyse popular strategies like technical analysis, fundamental analysis, relying on financial news, seeking professional advice, tips from trade experts, and self-intuition while making portfolios. Our findings indicate that every investment is unique. Some defensive methods will be more effective than others in each case. As a result, diversification across several viable strategies may be the wisest course of action. 2023, IGI Global. All rights reserved. -
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Mind-Set In Mathematics Learning : Role of Teacher-Student Interaction on Student Engagement, Wellbeing and Achievemrent
Mathematics learning is an integral part of the school curriculum. Children learn basic concepts in mathematics and then gradually reach the abstract level. Challenges in mathematics learning are largely observed after grade seven. Students may show disinterest towards the subject due to several reasons including past learning experiences, teacher-student interaction (TSI), anxiety and self-efficacy levels. If the students cannot connect what they learn, it impacts their interaction in the classroom, and it acts as a reason for losing interest. The literature review reveals the importance of mathematics anxiety, self-efficacy, and utility value and contribute to the construct of mind-set. Student engagement is influenced by mind-set in mathematics learning and TSI, and predicts achievement and wellbeing. The study adopts a mixed-method design with the qualitative study aiming to support the quantitative study and strengthen the validity of the results. The quantitative study sample consists of 774 eighth graders from various English medium schools in Bengaluru, Karnataka. The qualitative phase seeks to determine the students' perception of mathematics learning through their classroom experiences among 17 students using semi-structured interviews. The tested conceptual model shows an excellent fit. It shows mind-set in mathematics affects TSI, influences student engagement and leads to student-wellbeing. There was no indirect effect for the achievement and other variables. The findings related to the open-ended questions indicate the importance of teachers and content. There is a lack of understanding among students about the practical application of the learning content. The thematic analysis results provided five main themes: student attributes, teacher attributes, classroom environment, content-related and utility value. Integration of the findings leads to the importance of TSI and student engagement in the mathematics classroom. Also, the connection between variables related to mathematics learning and student wellbeing. The results of the study have important implications for developing engaging pedagogies. -
Mindful movement: VR-enhanced yoga and exercise for well-being
Investigating virtual reality (VR)-enhanced meditative movement reveals a promising strategy for improving mental and physical health. Virtual reality technology offers immersive, individualized experiences that effectively reduce tension, manage anxiety, and control pain, making it a valuable addition to conventional therapies. Research also demonstrates its efficacy in boosting motivation, maintaining an exercise regimen, and reducing stress. VR is an essential tool for treating mental health conditions such as anxiety and PTSD in clinical settings, with the potential to serve diverse populations. The significance of VR-enhanced mindful movement for overall well-being rests in its holistic approach, personalized experiences, and potential to revolutionize how individuals approach mental and physical health. With the ultimate goal of integrating VR into healthcare practices to enhance lives, a call to action includes additional research, ethical guidelines, accessibility efforts, and keeping abreast of emerging developments. 2024, IGI Global. All rights reserved. -
Mindfully fashioned: Sustaining style through product value retention
In the ever-evolving landscape of fashion industry, the pursuit of sustainability and mindful consumption has emerged as an imperative. This study presents an innovative and integrated framework that amalgamates the Structural Equation Modeling (SEM) and Artificial Neural Network (ANN) approach. This comprehensive framework explores the dynamic interplay between Sustainable Mindfulness (SM), Product Value Retention (PVR), Brand Loyalty (BL) and Circular Practices (CP) in the fashion domain. The study underscores Theory of Planned Behavior (TPB) as the theoretical foundation, shedding light on how attitudes, subjective norms, and perceived behavioral control shape SM and, subsequently, PVR. This study explores into the multidimensional aspects of sustainable fashion, enabling a holistic understanding of the nuanced relationships between PVR strategies, and sustainable consumption attitudes. The study sets the stage for a more harmonious coexistence between style and sustainability, charting a course for the fashion industry that values mindfulness, longevity, and environmental responsibility. The findings offer actionable insights for fashion managers, emphasizing strategic approaches to enhance sustainability, consumer awareness, and circular initiatives in the industry. This study not only advances theoretical discourse but also offers actionable insights for fashion brands and policymakers aiming to foster SM among diverse consumer segments. It sets the stage for a more harmonious coexistence between style and sustainability, charting a course for the fashion industry that values mindfulness, longevity, and environmental responsibility. 2024 Elsevier Ltd -
Mindfulness and Energy at Work Among Frontline Restaurant Employees
This study examines the correlation between mindfulness and energy in work among frontline restaurant staff in Bengaluru, India. The paper presents theoretical underpinnings related to mindfulness and energy in work, methodology, and some key findings. Through a convenience sampling method, 222 frontline employees working in top-rated fine dining specialty restaurants in Bengaluru were surveyed. The level of mindfulness was measured with the 15-item Five Facet Mindfulness Questionnaire (FFMQ) and energy at work by the 14-item Relational Energy Scale. The analysis of data used Pearsons correlation and regression in order to check the relations and causations, complemented by ANOVA and t-tests for the demographic differences. The study results indicated a statistically significant low positive correlation between mindfulness and energy at work (r = 0.337, p < 0.001). Regression analysis revealed that mindfulness predicts 11.4% of the variability in energy at work. Significant demographic influences include marital status on mindfulness and industry experience on energy levels. The findings indicate that developing mindfulness will increase employees energy and well-being, leading to improved organizational outcomes. Recommendations are provided for specific HR strategies that can integrate mindfulness practices into routine workplace routines. The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2025. -
Mindfulness and social cognitive processing
This chapter explores the intricate interplay between social cognitive processing and mindfulness, highlighting their reciprocal relationship. Present-moment awareness defines mindfulness, which influences and is influenced by social interactions. It promotes prosocial behaviour, compassion, and empathy by enhancing social cognition. The symbiotic relationship also impacts individuals, cultivating a harmonious sense of self. The multifunctionality of mindfulness is apparent in various contexts, as it provides benefits such as reduced tension and enhanced team relations. Longitudinal studies underscore the enduring positive effects, emphasizing improved well-being over time. The potential of mindfulness to affect positive social change is considerable, as it can foster a society that is more interconnected, empathetic, and mindful of social issues. 2024, IGI Global. -
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Mindfulness in treatment-seeking adults with comorbid obsessive-compulsive and major depressive disorders: Mediating effects of obsessive beliefs and mental well-being
Background: Mindfulness-based interventions have shown promise in alleviating symptoms associated with obsessive?compulsive disorder (OCD) and major depressive disorder (MDD). However, the specific mechanisms that drive these effects, mainly through obsessive beliefs and mental well?being, are seldom examined. Aim: To explore the mechanisms by which mindfulness influences symptom severity in adults with comorbid OCD and MDD, focusing on the mediating roles of obsessive beliefs and mental well-being. Methods: Primary data from 60 treatment-seeking adults with comorbid OCD and MDD were analyzed. Ordinary least-squares path analysis was employed to examine the mediating roles of obsessive beliefs and mental well-being in the relationship between mindfulness and the severity of OCD and MDD symptoms. Results: Mindfulness was significantly associated with reduced symptom severity for both OCD (? = ? 0.40, P < 0.001) and MDD (? = ? 0.49, P < 0.001). For MDD, obsessive beliefs (? = ? 0.20, P < 0.001) and mental well?being (? = ? 0.33, P < 0.001) significantly mediated the relationship. In contrast, no significant indirect effects were observed for OCD symptoms through obsessive beliefs (? = ? 0.10, P = 0.16) or mental well?being (? = ? 0.08, P = 0.20). Conclusion: These findings highlight the distinct mechanisms of mindfulness in comorbid OCD and MDD, underscoring the importance of customized interventions based on specific pathways. 2025 Indian Journal of Psychiatry. -
Mindfulness-Based Emotional Intelligence : Impact on Psychological Well-Being of School Teachers
Psychological well-being of school teachers is vital for healthy student engagement and a conducive classroom environment. This study sought to understand the role of mindfulness and emotional intelligence in the newlinepsychological well-being of school teachers. It was conducted in two phases. The first phase, through the survey method, sought to establish the relationship between mindfulness, emotional intelligence, and newlinepsychological well-being of school teachers. 125 female school teachers from Bangalore, India, drawn through convenience sampling, were surveyed. The tools used were the Five Facets of Mindfulness Questionnaire, Assessing Emotions Scale, Scales of Psychological WellBeing, and demographic details sheet. Results revealed positive and newlinemoderate to strong associations between the variables (r = 0.38 to 0.65). Moreover, mindfulness and emotional intelligence explained 45% of the variance in psychological well-being, as opposed to 42% by mindfulness alone. The second phase was a pre and post-experimental study. After random assignment to study (N = 19) and comparison (N = 29) groups, the study group underwent a seven-session mindfulness-based emotional newlineintelligence intervention through an online platform. The participants were assessed on mindfulness, emotional intelligence, and psychological well-being before and after the intervention. Results revealed that emotional intelligence showed a significantly increased post-intervention, but mindfulness and psychological well-being did not. -
Mindfulness-based interventions: Applications in Western and Indian psychology
This chapter examines mindfulness-based interventions (MBIs) in Western and Indian psychology. It begins with a summary of MBIs, their historical origins, and their theoretical frameworks. The empirical evidence then examines the efficacy of MBIs, emphasizing their impact on both Western and Indian psychology. It probes deeper into the specific applications of MBIs in each cultural context, focusing on adapting mindfulness practices to accommodate cultural differences. Case studies demonstrate the efficacy of MBIs in reducing anxiety, depression, and work-related stress. The significance of cultural sensitivity and inclusiveness, in addition to the implications of MBIs for psychological practice and future research directions, is discussed. It highlights the significance of MBI and provides recommendations for future advancements. It provides an overview of the applications of MBIs, emphasizing their potential to improve well-being, reduce psychological distress, and promote a more inclusive approach to psychological practice. 2024, IGI Global. All rights reserved. -
Mindfulness-based relapse preventionA meta-analysis
Addiction is of varied types and over the years the focus has not only been on the growing issues of addiction but also on how to prevent relapse on recovering clients. According to Buddhist teaching craving is the cause of suffering and suffering festers itself due to attachment. Once an individual is enlightened he will be able to find a path that ceases such suffering. Mindfulness helps bring about such enlightenment through being conscious and reflective of every moments experience. Mindfulness does not stop at being aware alone but extends its teaching to accepting such experiences as they are and letting go. Relapse prevention has long been researched on and new therapies developed to facilitate the same. This conceptual paper looks at how Mindfulness-based relapse prevention therapy works to prevent relapses. The paper focuses on understanding each of the eight-week therapy process and how it progresses in changing thoughts and reducing stress. The paper shows how Mindfulness-based relapse prevention helps clients understand their craving and how to change thoughts in order to deal with a craving thus preventing relapse. 2019, 2019 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. -
Mindfulness-based strengths practice: a conceptual framework and empirical review of the literature
This review set out to provide empirical literature on mindfulness-based strengths practice (MBSP), a new approach in positive psychology that integrates mindfulness with character strengths, two positive predictors of well-being. First, the conceptualization of integrating character strengths and mindfulness into MBSP is discussed. The literature on the interrelatedness of character strengths and mindfulness is then described, along with ways that the intervention of MBSP encourages positive outcomes at various levels. The literature search returned 7 (10 samples, N = 3,851) studies supporting a positive association between character strengths and mindfulness (r = 0.30.4) and the mediating role of character strengths/virtues in mindfulness and mindfulnesss role in enhancing character strengths toward psychological well-being. The nine MBSP intervention studies (9 samples, N = 354) conducted in diverse contexts provide evidence of a significant improvement in well-being, engagement, life satisfaction, mindfulness, positive affect, character strengths, work-related outcomes, heightened birthing parents well-being during pregnancy and childbirth, increased academic performance, and enhanced mental health among students. The intervention studies also reported the fostering of mindful positive parenting and contributions to a significant reduction in negative psychological states, such as stress, depression, anxiety, and negative affect. This comprehensive review provides empirical support for the MBSP framework and its positive impact on well-being across various domains, including organizations, education, healthcare, and family. However, it underscores the need for more extensive research, as the current literature on MBSP is limited. The review encourages future studies to explore MBSP applications in diverse domains, thereby paving the way for a deeper understanding of its potential benefits. 2024 Taylor & Francis Group, LLC. -
Mindfulness: An emotional aid to the glass ceiling experiences
We have progressed to a phase where there is very little difference between men and women, but the reality in many countries is that women are looked down as the inferior gender and not given career opportunities to explore. They are not let into the decision-making roles at the organization even when they have an equal qualification, experience and skill. They are placed low in the hierarchy which allows them to witness the functions at the higher level of the organization but restricts them from participating in them. There are a lot of factors like cultural, socio-demographic factors and society itself that influence this disparity in the organization. These contributory factors create the glass ceiling phenomenon at the workplace, thereby generating emotional and psychological imbalances in women employees. This is a conceptual paper aiming to explore the concept and impact of mindfulness, and various concepts of mindfulness could be used as an emotional aid to treat the psychological effects of the glass ceiling. It further explains some of the mindful concepts like mindful walking, mindful life and mindfulness-based stress reduction technique in treating some of the psychological and emotional issues like depression, anxiety, frustration, traumatic experiences, adjustment issues, addiction, stress, low self-esteem, low self-confidence and aggression. It also elucidates adopting mindfulness techniques in real organizational scenarios where women are constantly discriminated because of their gender and opportunities are taken away. 2021 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. -
Mindlessness by design: how digital platforms shape the psychological, behavioral and civic experiences of Generation Z
Purpose This paper aims to examine how digital platform architectures shape the psychological, behavioral and civic experiences of Generation Z. It challenges deficit-based views of mindlessness, situating distraction, procrastination and diminished attention within the structural logics of the attention economy rather than individual failure. Design/methodology/approach This commentary synthesizes illustrative and representative evidence from psychological, cognitive, sociological and policy literatures across Indian and global contexts to advance a conceptual account of platform-induced mindlessness as a socio-technical phenomenon, rather than undertaking a systematic or exhaustive review. Findings Excessive smartphone use, algorithmic personalization and media multitasking erode attentional control, academic performance and emotional resilience while weakening face-to-face interaction and civic participation. These patterns reflect engagement-maximization strategies embedded in digital infrastructures and mark a shift from situational distraction to structurally conditioned cognition. Originality/value By reframing mindlessness as a systemic rather than moral issue, this paper advances the concept of structural accountability in digital life. It calls for reforms in platform governance, digital literacy and public policy to promote psychological well-being and civic inclusion through collective and interdisciplinary responsibility. 2026 Emerald Publishing Limited -
Mine Waste-Based Next Generation Bricks: A Case Study of Iron Ore Tailings, Red Mudand GGBS Utilization in Bricks
Utilization of mine wastes as a building material in the construction industry surmises to environmental and sustainable concepts in civil engineering.The potential environmental threat posed by mining wastes, as well as a growing societal awareness of the need to effectively treat mining wastes, has elevated the subject importance.The present research proposes a method of producing bricks that is both cost effective and environmentally benign. The research is based on the geopolymerization, known to save energy by obviating high-temperature kiln firing and lowering greenhouse gas emissions. The methodology encompasses the mixing of red mud and iron ore tailings in the range of 90% to 50% with a decrement of 10% with GGBS in the range of 10% to 50% with an increment of 10%. The raw materials and the developed composites have been tested as per Indian and ASTM standards.In addition to tests pertaining to the physical and mechanical properties, XRF, XRD, and SEM tests have been performed for examining various related issues. Based on the result analysis, the compressive strength values showed noticeable differences in case of IOT and red mud bricks with IOT-based bricks showing better compressive strengths. 2021 M. Beulah et al. -
Miniaturization of Microstrip Antenna with Enhanced Gain Using Defected Ground Structures
The rapid advancement and growth in the wireless technology demands miniaturized communication equipment's. Microstrip antennas attracted many researchers over the past decades because of its various features like small in size, light weight, low cost and conformability. These antennas can operate at high frequencies and multiple bands with high gain and larger bandwidths if suitably designed. This work presents a Rectangular Microstrip Antenna (RMSA)performance improvement using defected Ground Structures (DGS). The simulation results revealed that the creation of Complementary Split Ring Resonator (CSRR)and Phi as a defect in the ground of proposed antenna has improved its gain. Introduction of DGS improved the gain by 27% and reduced the size by approximately 3.35%. Proposed Rectangular Microstrip Antenna with Defected Ground (RMSA-DGS)exhibits gain of 3 dB at 2.4 GHz with S11 response of -30.44 dB. In addition to this the antenna also shows one more resonance at 4.66 GHz with S11 of -14.29 dB and gain of -1.24 dB. RMSA-DGS has an overall dimension of 37.2 47.23 mm2. 2019 IEEE.