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Service Quality in Tourism and Hospitality: A Review of Literature
The study aims to explore the literature on service quality research within the Indian tourism and hospitality sectors. It synthesizes key insights by analyzing dimensions used to measure service quality, identifying sector-specific trends, and highlighting future research opportunities relevant to enhancing human resource practices. The review is based on 255 articles (1999-2024) based on a systematic approach, retrieved from Web of Science and Scopus. The literature review identified that the banking sector, education sector, healthcare sector, and tourism and hospitality sector are the popular sectors of Service quality research in India. Other sectors like the Airline sector, Insurance sector and automotive sector are slowly gaining momentum in this area of research. The scope of future research Service Quality research in India is identified and stated. The study offers insights into the sector wise dimensions of service quality and its future potential, particularly for academicians conducting research in a niche area. 2026, IGI Global Scientific Publishing. All rights reserved. -
Service quality matters of private hospitals in prevention of orthopedic issues during the covid-19 outbreak in india
This chapter explores patient satisfaction with healthcare service quality particularly medical and nonmedical service quality as a significant component in the appraisal of service quality attention of the COVID-19 outbreak. In this way, this investigation discovers how the patients evaluated service nature of facilities at private medical clinics in India. This examination in private emergency clinics with 300 patients arbitrarily chose from five private medical clinics. Information was gathered utilizing a survey,the legitimacy and dependability of which was affirmed in past examination. The outcomes demonstrated that among eight hypotheses of service quality, the patients were progressively happy with doctor meeting, services expenses, and confirmation process. There was a noteworthy connection between the positive impression of service quality and socio-economic factors in this research process. Most of the patients had positive involvement in visiting facilities and non-medical service quality arrangement. Copyright 2023, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited. 2023 by IGI Global. All rights reserved. -
Service Quality, the Most Driving Factor for Use Continuance of Chatbot in Banking Sector
The challenges faced by businesses in todays context are numerous. There are many uncertainties. However, to achieve sustainable development many businesses have adopted artificial intelligence to improve customer experience. Particularly the banking industry has implemented AI in the form of Chatbot. A conversational application that answers the queries of the customers. This study aims to analyze the factors that influence the customers use continuance of Chatbot services in the banking industry. The survey evaluated various determinants such as Service Quality, Customer Satisfaction, Word-of-Mouth and Use Continuance. Data was collected from 232 bank customers in Bangalore, Karnataka, South India, through online and offline surveys using a random sampling method. The collected data was analyzed using IBM SPSS, and AMOS. The result shows that Service Quality has a significant effect on Satisfaction. And Satisfaction acts as a catalyst that impacts the Use Continuance of bank Chatbots. Loyalty and Word-of-mouth show mild mediation between Satisfaction and Use Continuance. The Author(s), under exclusive license to Springer Nature Switzerland AG 2025. -
Service Quality, the Most Driving Factor for Use Continuance of Chatbot in Banking Sector
The challenges faced by businesses in todays context are numerous. There are many uncertainties. However, to achieve sustainable development many businesses have adopted artificial intelligence to improve customer experience. Particularly the banking industry has implemented AI in the form of Chatbot. A conversational application that answers the queries of the customers. This study aims to analyze the factors that influence the customers use continuance of Chatbot services in the banking industry. The survey evaluated various determinants such as Service Quality, Customer Satisfaction, Word-of-Mouth and Use Continuance. Data was collected from 232 bank customers in Bangalore, Karnataka, South India, through online and offline surveys using a random sampling method. The collected data was analyzed using IBM SPSS, and AMOS. The result shows that Service Quality has a significant effect on Satisfaction. And Satisfaction acts as a catalyst that impacts the Use Continuance of bank Chatbots. Loyalty and Word-of-mouth show mild mediation between Satisfaction and Use Continuance. The Author(s), under exclusive license to Springer Nature Switzerland AG 2025. -
Service request scheduling based on quantification principle using conjoint analysis and Z-score in cloud
Service request scheduling has a major impact on the performance of the service processing design in a large-scale distributed computing environment like cloud systems. It is desirable to have a service request scheduling principle that evenly distributes the workload among the servers, according to their capacities. The capacities of the servers are termed high or low relative to one another. Therefore, there is a need to quantify the server capacity to overcome this subjective assessment. Subsequently, a method to split and distribute the service requests based on this quantified server capacity is also needed. The novelty of this research paper is to address these requirements by devising a service request scheduling principle for a heterogeneous distributed system using appropriate statistical methods, namely Conjoint analysis and Z-score. Suitable experiments were conducted and the experimental results show considerable improvement in the performance of the designed service request scheduling principle compared to a few other existing principles. Areas of further improvement have also been identified and presented. Copyright 2018 Institute of Advanced Engineering and Science. All rights reserved. -
Sesquiterpenoid-rich Java Ginger rhizome extract prompts autophagic cell death in cervical cancer cell SiHa mainly by modulating cellular redox homeostasis
Java Ginger or Curcuma zanthorrhiza Roxb. has long gained focus among tribal people of Java, for its medicinal properties mainly against gynaecological challenges. The present study aims to identify the most potent phytocompound present in the extract and determine primary mode of action accountable for cytotoxic activity of Curcuma zanthorrhiza rhizome extract against HPV16-positive SiHa cervical cancer cells. The phytochemically-rich extract of rhizome (CZM) was capable to inhibit proliferation of target cells in a dose-dependent manner with an IC50 of 150?g/ml. Dysregulation of intercellular antioxidant defence system resulted to surges in ROS and RNS level, increased calcium concentration and compromised mitochondrial membrane potential. Nucleus got affected, cell cycle dynamics got impaired while clonogenicity and migration ability diminished. Expression of viral oncogenes E7 and E6 decreased significantly. Accumulation of toxic cell metabolite and decrease in level of essential ones continued. Finally, alteration in PI3K/AKT/mTOR signalling route was followed by onset of autophagic cell death concomitant with the upregulated expression of Beclin1, Atg5-12 and LC3II. Curcumin and a novel crystal as well as few phyto-fractions were isolated by column chromatography. Of these, curcumin was found to be most potent in inducing cytotoxicity in SiHa while two other fractions also showed significant activity. Thus, CZM acted against SiHa cells by inducing autophagy that commences in compliance to the changes in PI3K/AKT/mTOR pathway mainly in response to oxidative stress. To the best of our knowledge this is the first report of Curcuma zanthorrhiza Roxb. inducing autophagy. 2022, King Abdulaziz City for Science and Technology. -
Setting benchmarks through Destination Management Organizations (DMOs): A study on the tourism policy of Karnataka, India /
Asian Journal of Management Sciences, Vol.2, Issue 6, pp.33-39, ISSN No: 2348-0351. -
SETTING NARRATIVE THROUGH INSTAGRAM POSTS: A STUDY OF BBC'S REPORTAGE ON AFGHANISTAN
Media organizations have an immense role to play in disseminating informa-tion and shaping perspectives across borders. Though the information revolution pro-vides us with many new opportunities, it also helps in establishing a single narrative through the cultural cultivation of popular media over time. Orientalism, in this manner, presents an image that the West created of the Near East centuries ago and these second-hand experiences are enhanced over the years by the powerful states and media organi-zations to maintain the established hegemony. This current study focuses on understanding the British Broadcasting Corporation's narrative and its ability to include and exclude certain historical facts while reporting on the Taliban's takeover of Afghanistan through Instagram posts. The study found BBC portraying a favorable image for the role played by the NATO allies in Afghanistan and described the Taliban as a sheer group of terror, barbaric, and inhumane organization, following extreme Sharia laws. 2022 Pluto Journals. All rights reserved. -
Sex determination using finger print ridge density among the medical students of NIMS medical college, Jaipur
To determine the sex of an individual plays an important role among forensic pathologists and scientists particularly when the fingerprints recovered from the crime scene does not match any of the criminal record so in that case fingerprint ridge density plays an important role in determining the sex of an individual. The present study was done among the 100 medical students of NIMS Medical college (50 males and 50 females) shobha nagar, Jaipur. Finger ridge density was counted on the radial border of each print. Result of the study shows that females have higher number of finger ridge density count as compared to males. Application of Bayes theorem suggests that finger print ridge density count <14ridges/25mm2 is more likely to be male while finger print ridge density count >14ridges/25mm2 is more likely to be female. 2016, World Informations Syndicate. All rights reserved. -
Sex Identity vs. Sexual Orientation: Understanding Transgender Category in India
Social Work Chronicle, Vol-1 (2), pp. 82-99. ISSN-2277-1395 -
Sex without Sexual Attraction?: Perceived Sexual Experiences of Indian Sex-favourable Asexuals
Asexuality is not a complete aversion to sex or sexual activity; instead, there are a range of ways that some asexual people engage with sexual activities. The current qualitative study explored the sexual experiences (self-pleasure and partnered activities) of sex-favourable asexuals within the Indian cultural context. Semi-structured interviews were conducted with 15 participants and analysed using thematic analysis. Results revealed how sex-favourable asexuals experience sexual arousal without experiencing sexual attraction, leading them to engage in sexual activities. Participants understood their sexuality through feeling different from others, followed by self-exploration, resulting in self-acceptance. Further, participants identified self-pleasure as a tool for self-empowerment and stress management, leading to a preference for masturbation over partner-involved sex. Partner-involved sex was primarily due to extrinsic demands (peer pressure, pressure from partner). This study calls attention towards developing inclusive practices, sex education and community awareness about this understudied section of the queer community and, most importantly, enabling representation of their experiences within the academic literature about sex and sexuality. 2025 Informa UK Limited, trading as Taylor & Francis Group. -
Sex Work and Caste Governance in India: Between Informal Regulation and Legal Apathy
Sex work in India occupies a paradoxical position tolerated in practice yet criminalized and morally condemned in law and society. However, this paradox is not merely a product of legal ambiguity; it is deeply entrenched in Indias historical caste hierarchies, gender norms, and systems of informal governance. This article critically interrogates the intersection of caste and sex work in India, focusing on how marginalized caste communities engaged in traditional and contemporary forms of sexual labor are governed not only by a punitive legal framework but, more insidiously, through caste-based informal regulation and entrenched social surveillance. The states neglect, combined with a moralized legal discourse, contributes to what this article terms legal apathy- a systemic failure to extend legal rights, protections, or recognition to sex workers, particularly those from oppressed caste locations. Copyright 2026, IGI Global Scientific Publishing. Copying or distributing in print or electronic forms without written permission of IGI Global Scientific Publishing is prohibited. Use of this chapter to train generative artificial intelligence (AI) technologies is expressly prohibited. The publisher reserves all rights to license its use for generative AI training and machine learning model development. -
Sexual awakening: An autoethnography through tales of sexuality beyond binaries
This autoethnography, structured as a short story, traces my journey from childhood to my current role as a female researcher exploring the subversive possibilities of bisexuality in an urban Indian context as part of my doctoral research. My early beliefs were shaped by the social norms of my convent education, a Catholic upbringing and community, each reinforcing a rigid understanding of morality, relationships and sexuality. Through ethnography, I navigate between personal experiences and academic inquiry, encountering unresolved questions and contradictions that challenged these foundational beliefs. This short story highlights the complexities of living within structures that impose normative ideals, social expectations and moral standards, as well as the realities of everyday deviations. It further interrogates the essence of morality while positioning myself as a woman in society and reflecting on how my socialisation and lived experiences influenced my moral reasoning. By situating my personal journey within broader sociocultural contexts, this narrative ultimately questions the hegemonic patriarchal heteronormative and homonormative structures based on monogamy and monosexuality, offering a critical lens on how sexuality is constructed and negotiated in contemporary society. 2026 The Author(s) -
Sexual Function and Sexual Satisfaction among Non-Working Married Women in Bengaluru
Background: Sexual function and satisfaction are two important components of the sexual health of women. Both are influenced by various external and internal factors over their life cycle. This study aims to explore the factors of sexual function and newlinesatisfaction among non-working married women in Bengaluru using an exploratory newlinesequential research study and highlighting the implications for social work practices. newlineMaterials and Methods: The study has two phases. The first phase was a qualitative newlineexploratory research study that adopted an inductive thematic data analysis. In-depth newlinequalitative interviews were conducted with 11 non-working working married women. The interviews were audio recorded and the transcribed data were analyzed with ATLAS.ti software. The results were presented thematically. The second phase was a newlinecross-sectional survey of 180 non-working married women. The data were collected newlinethrough semi-structured interviews with the Female Sexual Function Index, the New newlineSexual Satisfaction scale, the Psychological Distress Scale, the Subjective Happiness newlinescale, and questions related to socio-demographic details, and health. Descriptive and inferential statistics were carried out and multiple regression analyses were conducted with jamovi v2.3. to find the predictors of both sexual function and satisfaction. Results: In the qualitative phase various factors of sexual function and satisfaction were explored and organized into three global themes. They are Somatic and personal factors, Factors related to the mind, and Situational and extrinsic factors. The quantitative study found that physical, psychological, couples characteristics-related, family, and socio-cultural factors together predict a 17.3% variance in sexual function and a 78.6% variance in sexual satisfaction of women. Conclusion: The study could find positive and negative factors of sexual function and satisfaction. -
Sexual harassment complaints across BSE100 companies: a longitudinal dataset (20132023)
Objective: This dataset offers empirical support for understanding the number of sexual harassment complaints across various industries and sectors, and for analysing patterns over a decade. The data was manually collected from the annual integrated report or business responsibility report of each company on the BSE100 list. This dataset can be utilised by the Indian Ministry of Women & Child Development and related stakeholders as a foundation for studying the impact of previous interventions and policy changes on complaint reporting rates. Additionally, it can also be used to analyse patterns and trends and give way to revisions to existing legal frameworks and improvements to grievance redressal mechanisms for sexual harassment complaints. Data description: Data includes descriptive statistics for all variables and compares complaints received between each year and the subsequent year, with a total of 10 year-to-year comparisons for the period: 20132024. The variables are: (1) List of BSE100 Companies, (2) Industry, (3) Sector, (4) Number of sexual harassment complaints received for the periods: 20132024, (5) Number of sexual harassment complaints pending during the periods: 20132024. The Author(s) 2025. -
Sexual health and safety of adolescents with intellectual disability: Challenges and concerns among special educators in India
Sexual health education among adolescents with intellectual disabilities is an area of concern among parents and educators. Special educators play a vital role in teaching sexual health and safety to their students with disabilities. The present study explores special educators' concerns in teaching sexual health among adolescents with intellectual disabilities. The participants included 35 special educators working with adolescents with intellectual disabilities in India. Summative content analysis of the data collected using a semi-structured interview schedule highlights the neglect of the issues related to sexual health among adolescents with disabilities. Special educators reported the challenges in providing sexual health education. Teachers lacked skills in imparting sexual health education. Developmentally and culturally appropriate sexual health education can help adolescents with a disability learn healthy life skills. The paper emphasizes the need for professional support and training among special educators on sexual health education. The Author(s) 2022. -
Sexual Narcissism among Men with Sexual Dysfunctions: An Exploratory Study
Objective: Previous studies have associated sexual narcissism with aggressive behaviours prevalent among most Cluster B populations. Recent evidence shows that certain characteristics of sexual narcissism could be beneficial for sexual and marital satisfaction. The present study is an exploration of the role of narcissism in Sexual dysfunctions. Method: A cross-sectional design involving a sample of 62 men aged 2260 years was used for the study. The sample consisted of 31 men having sexual dysfunctions and a matched control group of 31 men free from sexual dysfunctions. Tools used were the International Index for Erectile Functioning, Modified MINI, Sexual Dysfunctional Beliefs Questionnaire, Sexual Narcissism Scale, and Questionnaire for Cognitive Schema Activation in Sexual Context. Scores were subjected to discriminant analysis, and relevant variables were correlated to assess the strength of the association. Results: Results indicated that beliefs about Female Sexual Power (FSP), Helplessness Schema, and Exploitative behaviours of Sexual Narcissism were the best predictors that differentiated the two groups. The higher the scores on these variables, the lower the erectile functioning. FSP shared a positive correlation with both Exploitation and Helplessness, while the latter two variables were unrelated. Conclusions: A higher need to stick to traditional gender roles and fear of being overpowered could be contributing to sexually exploitative behaviours and relationship distress, which in turn, could affect self-efficacy and contribute to Sexual dysfunction. (2023), (Online Journal of Health and Allied Sciences). All Rights Reserved. -
Sexual realism?: (Hetero)sexual excess and the birth of obscenity in malayalam literature
Introduction The 1930s and 1940s were a period when the reform-centric language of Malayalam literature came under blistering attack from a group of authors who initiated a movement called Jeevatsahithyam - meaning literature close to life. This signified a new momentum in the career of modern Malayalam literature in Keralam in the southern part of India with social realism being introduced as a mode of challenging erstwhile trends. Jeevatsahithyam heralded a novel attempt to eliminate the distance between literature and social realities. Its authors deliberately opposed the hegemony of reform language in literature - a product of the late nineteenth century and early twentieth century reform movement. According to them, the language of the reform movement which continued to dominate Malayalam literature was clearly embedded in a vicious circuit consisting of caste, class, and morality. This, as it was commonly argued, was a stumbling block in the realistic representation of social realities in the realm of literature. Jeevatsahithyam was renamed in 1944 as Purogamana Sahithya Sangham (Progressive Literature Society - from here on PLS) (Chandrasekharan 1999; Kumaramkandath 2013). Openly declaring itself against the established morals operating then, its ideological base, however, had to be justified by incorporating the term progress (purogamanam) in its title. Thus, in a larger sense, it signified progressive realism rather than simply social realism. This chapter attempts to delve inside the debates around social realism in Malayalam literature where an ideological battle was staged in the regional public sphere around the questions of, broadly put, aesthetics and morality. It maps the discursive sequences of textual practices from the 1940s to the early 1970s when the depiction of desire in literature was a point of heated debates. I concentrate more on the early debates, particularly in the 1940s and early 1950s because they literally mediated between the rising social (progressive) realisms transgressive writings and the erstwhile reform concerns of engendering disciplined subjects (Devika 2007). As a cultural era, the mid-twentieth century was deeply embedded in the old reform discourses of sexual discipline and the postcolonial euphoria of political freedom. The ensuing concerns over building the nation had a profound impact on the patterns of imagining the sexual in literature. Indian Institute of Advanced Studies, Shimla 2020. -
Sexual Relationship Decision Making Based on Entertainment Media: A Qualitative Perspective Among Young Couples
As important as physical, mental, or social health is sexual health. Teenage pregnancy, STDs/STIs, and unsafe abortions are just a few of the population health issues that can arise from the absence of adequate sex education for young people. The purpose of this study is to investigate the process of sexual decision-making as influenced by media intervention among couples. Entertainment education (EE) is an approach that uses storytelling to influence large-scale behaviour change. EE has been used as a potent tool to educate, enlighten, and influence society and individual behaviour change worldwide. Through entertainment education, people have been taught about themes like HIV, family planning, pregnancy and child health, violence against women, and other subjects. Web series or movies that are accessible on the online subscription service, Netflix was taken into consideration for this study. Although there is a great deal of research on adolescent sexuality, studies of sexual decision-making have traditionally been gendered, meaning that men and women have been examined separately. This study is designed for a qualitative investigation using a phenomenological approach. Thematic analysis was employed to analyse semi-structured interviews of couples in a heterosexual romantic relationship. The findings will reveal the influence of entertainment education on young couples choices in their intimate relationships. 2024, The Author(s), under exclusive licence to Springer Nature Switzerland AG.

