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The Vanishing Point of Ecology Featuring Carbon Criminals: A Study of Ecocide in the South Asian Countries with a Special Focus on the Indian Landscape
The abounding ecosystem is increasingly being transformed by global warming, which has also resulted in sea level rise, melted glaciers, heat waves, altered precipitation patterns, and other climate impacts. India now ranks fifth in terms of climate change vulnerability. Weakening our natural defenses against climate-related calamities, it has already lost approximately one-third of its coastline, a third of its grasslands, and is losing wetlands at a pace of 23% annually. In recent times several scholarly works have framed this transgression under the rubrics of ecocide. Legal acceptance of ecocide is growing, albeit slowly, in India. Carbon criminals and climate crimes mirror exploration and hypothesis from a wide variety of disciplines; to break down four explicit concerns it plans to state-corporate environment-related crimes: such as extraction of non-renewable energy sources and rising fossil fuel by-products; political failure owing to mitigation of carbon emissions. Green criminology lays its focus to identify various environmental crimes and adjudges the liability of the States dissuading actions leading to the repercussions. Climate change reflects profound class and social inequalities leading to ecocidal tendencies. The chapter aims to discuss the dynamics involving carbon crimes and ecocide by identifying the perpetrators, issuing of responsibility, and responses to the causes of climate injustice across the South Asian countries and Indias pressing concerns on it. Further, endeavors are made to review legislations and offer operational solutions to achieving climate justice. The chapter undertakes South Asian countries as a territorial scope to assess the ecological damage. 2026 selection and editorial matter, Shanthakumar Sanjeevi and Dhanya S, individual chapters, the contributors. -
MAGIC AND TERROR IN EASTERINE KIRES ECOLOGICAL FICTION: Indigenous Naga Ecofeminism and Conservation Ethics
Indigenous women across the globe are front-line environmental activists implementing sustainable living practices and conservation through their activism and narratives. Indigenous women writers from Nagaland dominate published creative work from the region, making creative writing a space of resistance and representation. Native or Indigenous knowledge systems revolve around ecocultural practices of sustainability and conservation ethics. The Tenyimia worldview of the Angami Nagas of Nagaland opens up possibilities of ecological ethics and sustainable living through its knowledge systems. A minority Indigenous community in the Northeast region of India, the Angami Nagas represent a worldview that offers sustainable living practices and means of forest conservation through narratives that incorporate magic and terror. Easterine Kire, a renowned writer from Nagaland, has revived the eco-culture of the community through her representation of the Tenyimia worldview, offering insights into Indigenous ecofeminist views through her narratives, which she terms Peoplestories.' The present chapter investigates how magic and terror in Easterine Kires fiction represent forms of Indigenous knowledge that help define ecological ethics. The study applies an Indigenous ecofeminist approach to Easterine Kires work which invokes magic and terror through forest spirits, river spirits, and environmental legends such as the Tekhumevi, or were-tiger, to offer a re-imagination of the ecological spaces traditionally reflected through the communitys oral narratives. 2025 selection and editorial matter, Ina C. Seethaler and Tripthi Pillai; individual chapters, the contributors. -
Demand-supply imbalance: The root cause of the crisis
[No abstract available] -
Fake news and its impacts on businesses: Political communication, propaganda, and economic implications
Fake news and disinformation have become powerful tools in political communication, particularly in the context of populism and digital propaganda. While misinformation has always been part of political strategy, digital platforms have intensified its spread, allowing political actors to construct narratives that manipulate public opinion, mobilize support, and delegitimize opponents. This study examines fake news as a politically constructed phenomenon, exploring how digital populism and propaganda use disinformation to reinforce ideological divides and influence democratic processes. Using a constructivist framework, we analyze how fake news is socially produced and legitimized within political discourse, shaping perceptions of truth and power. We also investigate how major social media platforms profit from misinformation while simultaneously positioning themselves as arbiters of truth. By focusing on the intersection of political communication, propaganda, and economic incentives, this research highlights the role of digital media in sustaining misinformation ecosystems. 2025, IGI Global Scientific Publishing. -
Digital Testimony and Vulnerability in Reinhard Kleists An Olympic Dream: Restorying Samias Journey Through Facebook Posts
An Olympic Dream pieces together the story of the young female Somali athlete, Samia Yusuf Omar. In the absence of adequate information for her story coupled with Samias attempts to hide her identity, the digital traces left behind by the athlete serve as invaluable sources for the author. Weaving together Samias Facebook posts, text conversations, and information sourced from journalists, Reinhard Kleist recre ates the lost story of an Olympian. This chapter aims to study the role of Facebook posts in disseminating Samias story to readers and creating a narrative arc for her Olympic journey. Employing the theoretical lens of Vulnerability Studies along with Digital Postcolonialism it attempts to unpack the athletes story. Through an in-depth study of the graphic novel characterized by its tenuous use of social media posts, this chapter examines how social discrimination, surveillance and margin alization render a refugee woman athlete from the Global South highly vulnerable. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Sustainable practice in fashion retail
This chapter emphasizes the urgent need for the global fashion industry to embrace sustainability due to its significant environmental impact. Highlighting issues like overconsumption, waste, and resource depletion, it critiques the "take, make, dispose" model and advocates for circular fashion, promoting reuse, repair, and recycling to extend clothing lifespans. Ethical sourcing, innovative biodegradable materials like Pinatex, and green operations in retail are explored as pivotal shifts. Local shopping models, sustainable manufacturing, and consumer demand for eco-friendly products are addressed, with tools like carbon footprint calculators and eco-labels aiding responsible consumption. Technological innovations such as AI, blockchain, and AR are presented as transformative, minimizing waste, enhancing transparency, and reducing overproduction. Challenges like high costs, fast fashion preferences, and limited recycling methods are discussed alongside solutions like strategic collaborations and R&D investments. 2025, IGI Global Scientific Publishing. All rights reserved. -
Eco-friendly packaging in fashion and retail: Aligning style with sustainability
The chapter identifies gaps in current research, particularly in developing countries, and calls for further studies on consumer perceptions, economic feasibility, and innovations in packaging materials and technologies. Future research directions are proposed, focusing on consumer trust in sustainability claims, cost-benefit analyses of eco-friendly packaging, and the development of new biodegradable alternatives. Overall, the chapter serves as a critical resource for understanding the challenges and opportunities in advancing sustainable packaging practices in the fashion and retail sectors, emphasizing the necessity of collaborative efforts to foster environmental stewardship and encourage environmentally friendly consumption habits. 2025, IGI Global Scientific Publishing. All rights reserved. -
Building brand loyalty in the digital age: The power of social media engagement
This book chapter aims to provide information on the role of social media as a Digital Platform or Tool for emerging brands. It aims to find how emerging brands can use social media as digital platform to enhance brand awareness, engagement, reputation and consumer loyalty. This chapter also addresses the effect of Covid-19 pandemic which accelerated social media's role in marketing, as brands sought new ways to interact with consumers online. Additionally, it underscores the increasing complexity of brand loyalty in social media era where influencer marketing significantly impacts consumer perception. The Chapter also reveals the importance of Instagram marketing for emerging brands in building brand awareness. It also helps in fostering engagement with consumers, driving brand loyalty to create a strong online presence and differentiate themselves in the competitive market. 2025 by IGI Global Scientific Publishing. -
Digital transformation and sustainability artificial intelligence and sustainable development
Digital transformation and sustainability are increasingly intertwined in today's rapidly evolving landscape, where technological advancements and environmental concerns converge to shape the future of industries, communities, and societies. Operations, strategies and This transformation can enhance efficiency, improve customer experiences, and foster innovation. However, it also carries the responsibility of addressing the pressing sustainability social inequities. The relationship between digital transformation and sustainability is complex, yet synergistic. On one hand, blockchain-provides powerful tools for enhancing sustainability efforts across various sectors. For example, can consumption be smart while improving efficiencies reducing waste? Additionally, big data analytics can help organizations assess their environmental impact, enabling informed decision-making that supports sustainable practices. This data-driven approach allows companies to track their carbon footprints, manage resources more effectively, and identify areas for improvement. 2025, IGI Global Scientific Publishing. -
Digital pathways to sustainability: Integrating technology and innovation for a greener future
Digitalization has emerged as a revolutionary element across various sectors and communities, altering conventional practices and creating new avenues for sustainability. This chapter delves into how digital technologies intersect with circular economy principles and sustainable development, emphasizing their contribution to combating climate change and furthering the United Nations' 2030 Sustainable Development Goals (SDGs). By evaluating case studies, theoretical models, and empirical evidence, this chapter investigates the ways in which cutting-edge technologies like artificial intelligence (AI), blockchain, and the Internet of Things (IoT) promote sustainable practices and foster environmental resilience. The chapter concludes by providing practical insights for policymakers, industry executives, and researchers on leveraging digital innovation for a greener future. 2025, IGI Global Scientific Publishing. -
Real-time detection and response: How AI is shaping the future of hate speech
This chapter traverse how artificial intelligence is transforming hate speech detection by facilitating real-time detection and response. It focuses on the technical aspects of using machine learning. Natural language processing and deep learning models to identify and mark spiteful content. This chapter also discusses the advantages, obstacles, and ethical considerations associated with using AI to moderate online speech. The ultimate objective is to provide insights into how AI is changing the landscape of content moderation on platforms around the world. 2025, IGI Global Scientific Publishing. All rights reserved. -
Benefits of AI in the Food Industry
Artificial Intelligence is increasingly becoming a transformative force in the food industry, reshaping how food is produced, processed, and delivered. The current research on the impact of Artificial Intelligence on improving operational effectiveness in the food industry. Firstly, it emphasizes how AI technologies enhance production processes and optimize supply chain management while prioritizing food safety. By employing predictive analytics and automation, AI contributes to minimizing waste, maximizing resource use, and upholding high-quality standards throughout the production cycle. Secondly, the study investigates how AI boosts customer interaction by offering personalized experiences and streamlined service delivery. By evaluating consumer preferences and behaviors, AI allows food enterprises to customize their offerings, ultimately resulting in heightened customer satisfaction and loyalty. Through this investigation, the research seeks to provide practical insights and best practices for food sector stakeholders aiming to exploit AI for better operational results. 2026, IGI Global Scientific Publishing. All rights reserved. -
Building the Cities of Tomorrow: Pathways to Inclusive, Safe, Resilient, and Sustainable Urban Futures
The study offers an outline for supporting inclusive, safe, resilient, and sustainable urban futures, directing on Indian cities in an international setting. It familiarises three interconnected tools: the Urban Sustainability Integration Model (USIM), the Global Sustainability Transferability Index (GSTI), and the Policy Gap Map (PGM). USIM assesses urban performance in inclusivity, safety, resilience, sustainability, and heritage conservation. GSTI observes the flexibility of global best practices like Barcelonas superblocks or Medells Metrocables to Indian settings by evaluating governance, socio-economic, technological, and cultural factors. PGM recognises misalignments between policy goals and implementation, particularly in relative to SDG 11. Case studies of Mysuru, Bengaluru, Kochi, Tokyo, Curitiba, and Kigali reveal that Indian cities lag in sustainability, with gaps in inclusivity, climate adaptability, and governance. The study offers an analytical, benchmarking, and flexible toolkit for policymakers. 2026, IGI Global Scientific Publishing. -
Nanocarriers in Plant Disease Management
Almost 30-40% of the harvest is lost due to plant diseases worldwide. When traditional disease management strategies become less efficient, the advancement in management and incorporation of modern domains like nanotechnology can be the key factor to increase the efficiency of disease management. Nanocarriers are the particles in the nano range that are greatly diverse in makeup and transporting agents that target the specific site to induce biochemical interactions by releasing active compounds and defensive responses. The mechanism, despite being completely immunological, is a combination of chemical, physical, and biochemical interactions. A diverse range of nanocarriers is used to deliver bioactive molecules to control fungi, bacteria, nematodes, and other biotic limiting factors in agriculture. The usual makeup of nanocarriers varies from liposomes, chitosan, to inorganic metal carriers or carbon, silica-based materials. This chapter is a comprehensive analysis of morphology, loading capacity, biocompatibility of nanocarriers, and the host plant for effective disease control. 2025 by IGI Global Scientific Publishing. All rights reserved. -
Carbon Nanotubes as Carriers in Plant Science
Carbon nanotubes have emerged as promising nanomaterials in plant sciences, offering innovative solutions for enhancing sustainable agricultural production. This chapter provides a comprehensive analysis of the structural variations of CNTs, including single-walled, stacked-cup, and multi-walled nanotubes, and their applications in gene delivery, biosensing, and development of nano-pesticides and nano-insecticides. CNTs facilitate improved nutrient uptake, promote plant growth, and enhance stress tolerance through their unique physicochemical properties. Additionally, their interactions with plant-associated microbes and soil microbial communities, plant health and soil fertility are discussed. However, challenges related to CNT toxicity, environmental persistence, and their effects on plant physiology necessitate further research. The chapter also explores the integration of machine learning, artificial intelligence, and multi omics approaches in optimizing CNT applications for plant breeding, precision agriculture, and crop improvement. 2025 by IGI Global Scientific Publishing. All rights reserved. -
Artificial intelligence in education: Personalizing learning and overcoming ethical challenges
This may be the breakthrough that AI in education can give to personalized learning, offering learners experiences tailored according to their individual needs and styles of learning. AI-driven technologies like adaptive learning platforms and intelligent tutoring systems enhance engagement, deepen understanding, and facilitate real-time feedback. However, the speedy development of AI in education also poses significant ethical challenges, including data privacy and algorithmic bias, as well as the automation of learning processes. It investigates the need for fairness and transparency in AI algorithms, protecting student data, and minimizing biases that might occur in the automated systems. Balancing innovation with ethical considerations will unlock new possibilities in education with AI while at the same time safeguarding the integrity of the learning environment. The chapter sets out key issues at the interface of AI and education, which provide a balanced overview of both its transformative potential and the challenges that need to be addressed for its responsible use. 2026, IGI Global Scientific Publishing. All rights reserved. -
Revolutionizing education with AI: ChatGPT as a personalized virtual tutor for E-learning platforms
It integrates AI into learning environments, which is transforming the conventional and online learning environment by coming up with something groundbreaking in the way of a personalized virtual tutor known as ChatGPT. The chapter looks into how ChatGPT uses the sophisticated natural language processing to present tailormade learning experiences to suit the different preferences, paces, and requirements of individual students. The instant explanations, feedback, and support on diverse subjects increase the engagement, motivation, and ultimate educational success of the students. The chapter also presents practical insights on technical integration, data security, and ethical considerations to ensure accountable use. It emphasizes the importance of combining AI with human oversight in creating balanced educational solutions. Through many examples and case studies, it demonstrates how ChatGPT is capable of connecting old learning methods with modern e- learning, thereby encouraging stakeholders to consider AI for greater personalization and transformation in education. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Unlocking the future: A new era of artificial intelligence in efficiency, security, and intelligence with smarter systems
This chapter explores the transformative role of AI in reshaping critical domains such as health records, legal records, library and information management, and media services including communication, publishing, and broadcasting. This chapter examines AI applications inclusive of electronic health records optimization, predictive analytics, automated legal document review, personalized resource recommendation, and content generation in the media. It also addresses ethical concerns such as data privacy algorithmic bias and the implications of workforce transformation to real-world examples and case studies. This chapter highlights the current impact and future potential in streamlining operations, reducing human error, and improving outcomes. 2025, IGI Global Scientific Publishing. -
Women's contributions to business growth and innovation in startups: Agile business
This chapter delineates the significance of women in innovation and growth as founders and leaders in the startup ecosystem. Agile environments require female entrepreneurship and leadership, offering distinct views, a spirit of cooperation, and flexibility; therefore, these are desirable attributes for business success during its highest uncertainty and optimal high-growth periods. Case studies of womenled startups have been analyzed in consideration of their inabilities to innovate, diversify, and lead through inclusive leadership to face market uncertainties and scale effectively. It shares some of the challenges women meet while trying to access venture capital and networks and gives strategies to overcome such pitfalls. This chapter gives an account of how gender, innovation, and agile methodologies intersect, thus underpinning empowerment of women in startups to cultivate competitive advantage and sustainable growth, thus developing a diverse and resilient entrepreneurial landscape. 2025, IGI Global Scientific Publishing. All rights reserved. -
The role of artificial intelligence in enhancing the effectiveness of brand marketing campaigns
With accuracy in customer insights, personalization at its best is made possible, and all of this is automated within the creation of content itself. AI helps brands sift through huge datasets, foretell consumer preferences, and even adjust campaigns in real time to increase the importance and impact of marketing initiatives. Brands use tools such as chatbots and recommendation engines to connect with the customers through targeted content for higher customer satisfaction and loyalty and eventually influence consumer decisions in purchasing. Another area is programmatic advertising and DCO, in which AI maximizes ad efficiency and reach. Ethical challenges in data privacy, bias, and transparency form the essence of these aspects and require brands to strike a balance between innovation and responsible AI use in maintaining consumer trust. 2025, IGI Global Scientific Publishing. All rights reserved.