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Transformative Artificial Intelligence for Sustainable Supply Chains: Optimizing Green Logistics and Circular Economy
Artificial intelligence (AI) is revolutionizing supply chain management by providing ways to improve operational effectiveness and sustainability. In supply chain operations, businesses can decrease waste, and lower carbon footprints by utilizing machine learning, predictive analytics, and decision- making. As environmental concerns grow, industries are using AI technologies more and more to improve supply chains' sustainability, efficiency, and transparency. AI greatly enhances distribution and transportation networks by assisting with fuel efficiency, route planning, and emission monitoring via green logistics. Furthermore, by making it easier to reuse, recycle, and remanufacture things, AI advances circular economy models. It helps companies make the shift from linear to circular production systems by forecasting product lifecycle stages and controlling material flows. Keeping in view the above, this chapter analyzes the critical role of AI in shaping future supply chains, where economic performance aligns with environmental stewardship, fostering a more sustainable global economy. 2026, IGI Global Scientific Publishing. -
A Systematic Review of Mental Health and Productivity Challenges and Navigating Turbulence in Academia
This study examines academic mental health and productivity through a systematic and thematic literature review of research published from 2019 to 2025, with a focus on the impact of COVID-19. Searches in Scopus, Ebsco, ProQuest, Science Direct, and Google Scholar identified key challenges, including stress, burnout, and work-life imbalances, which were exacerbated by the pandemic. Systemic barriers such as inadequate funding, fragmented support, and rigid institutional policies further disrupted academic productivity. Vulnerable groups, including academic mothers, doctoral candidates, minority students, and early career researchers, faced disproportionate burdens. Additionally, academic writing productivity declined, and excessive media use negatively impacted attention spans and mental health. While interventions such as peer support systems, flexible work policies, and co-designed mental health initiatives have been proposed, existing approaches remain fragmented and insufficient for long-term solutions and targeted interventions to improve academic mental health and productivity. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Capturing customers spirit in the digital era
The chapter discusses the concepts of customer engagement in the digital era, more specifically focusing on emotional branding, convergence of physical and digital touchpoints for marketing, and the elements of technology. It explains in detail the processes of how brands are able to emotionally connect with their target audience, how they are able to use the data collected in a legal manner, and how they can provide a more engaging and personalized experience. By assessing consumer behavior patterns and trends in technology, the chapter provides useful insights on how brands can go after the soul of their consumers in a more and more online world. 2025, IGI Global Scientific Publishing. -
Brand equity management and marketing in the digital era: Strategies for phygital success
The digital revolution has transformed how brands interact with consumers, creating new opportunities and challenges for brand equity management. In the era of convergence between the physical and digital realms, commonly referred to as the "Phygital Era," brands must navigate a complex landscape to build and sustain their value. This chapter explores strategies for managing brand equity in the digital age, focusing on how brands can create cohesive, engaging, and personalized experiences that seamlessly bridge physical and digital touchpoints. It discusses the importance of omnichannel marketing, data-driven decision-making, and the role of social media and online communities in shaping consumer perceptions. Additionally, the chapter examines how digital transformation impacts brand loyalty, customer engagement, and the evolving expectations of consumers. By understanding the interplay between digital innovation and traditional brand-building practices, businesses can successfully position themselves for long-term growth and success in a rapidly evolving market. 2025, IGI Global Scientific Publishing. -
Impact of brand perception, brand credibility, and product knowledge on consumer loyalty
This chapter aims to examine and explain the impact of brand perception, credibility and product knowledge on customer loyalty.A strong brand is very crucial for differentiation, establishing an emotional and positive relationship with customers and driving growth in such competitive and saturated market. Brand is more than a product or a service, its always showcase the stories and have lots of memories that drive the customer trust and loyalty towards brand. Though brand loyalty influenced by complex factors, including cognitive, affective and behavioral dimensions in order to understand dynamics of brand loyalty and how businesses might do effective branding initiatives that resonate with customers . This study investigates the complex relationship between brand image, identity, trust and product knowledge and their impact on customer satisfaction, loyalty and retention. The findings of this chapter will provide valuable insights to marketers and practitioners seeking to enhance brand loyalty and drive business growth. 2025, IGI Global Scientific Publishing. -
Redesigning brand strategies in the phygital era
Phygital Era is changing the brand strategies. Blending conventional marketing methods with digital innovations as per the growing expectations of consumers. This chapter analyses the impact of Digital technologies such as artificial intelligence, augmented reality, virtual reality, and mixed reality which blend seamless brand and consumer relations while emphasizing the need for online & offline integration to further increase engagement and loyalty. The Case studies of Nike, Sephora, IKEA, and McDonald's, showcase how brands harness technology for a better customer experience. It also focuses on the challenges of Phygital branding. Lastly, it observes the role digital advancements have played in changing consumer psychology, purchase behavior, and constructive brand loyalty with attention to issues such as data privacy and digital fatigue. Finally, it highlights the future trends of hyperpersonalization and metaverse that are set to boom in the era of Phygital branding. 2025, IGI Global Scientific Publishing. -
Star power: Analysis of the impact of celebrity endorsements on the purchase intentions of sports consumers
The aim of this research is to identify athlete's endorsements in context of social media and its effect on the purchasing behavior of people liking sports and playing some sort of sports and also their liking towards particular sportspersons playing their favorite sports. Further ten dimensions were dug onto: consumer trust, brand social value, brand image, social influence, emotional attachment, credibility, sports celebrity worship, word of mouth, brand engagement and brand recall. The study will also elaborate on sport celebrities' social media following and their images in people's minds. How well celebrities' are able to market their lifestyles also plays a key role in influencing consumer's perception about them and their endorsed branded products. 2025, IGI Global Scientific Publishing. -
A comparative study of leadership styles between public and private sector
This dissertation project is a descriptive research, it focuses on the differences in leadership styles between public and private sector, also examining whether leaders learn more towards being people oriented or task oriented. Task-oriented leaders prioritize towards goal achievement and tend to adopt more hands off approach when it comes to managing people. In contrast, people oriented leaders demonstrate concern for subordinates exhibiting warmth and support, but are less involved in task management. The project starts with the study of three banks of each public and private sector and taking interview given by 5 leaders from each bank to know about what kind of leadership style they possess based on which it could be determined how close they are with people and how much importance they give to the achievement of task. 2025, IGI Global Scientific Publishing. -
Designing culture through the human resource functions
Human resource management now plays an active strategic partner role instead of being a passive observer. Today, the HR department of an organization is expected to drive organization performance through the biggest strength of the firm; its people. It is expected that all HR functions will contribute to the company's strategic goals and foster an inclusive and productive work environment. The current study is based on data gathered from the hotel industry and aims to comprehend how HR functions impact various aspects of organisational culture. The findings point to important connections between specific HR procedures and cultural elements. The results offer insight into how HR specialists can use their roles to establish the ideal atmosphere within the company. 2025, IGI Global Scientific Publishing. -
An overview of maritime research, its significance, challenges, and opportunities: Navigating the future
Maritime research is an essential field that addresses the complex interactions between human activities and marine environments. As global trade continues to expand, the significance of understanding maritime systems cannot be understated. Research in this domain encompasses various areas, including marine ecology, maritime logistics, and oceanography, aiming to promote sustainable practices and technological advancements. Climate change is altering oceanic conditions, resulting in shifts in biodiversity and marine resources, which poses significant threats to ecosystems and coastal communities. Emerging technologies, such as artificial intelligence and autonomous vessels, can enhance operational efficiency and safety in marine transport. As we navigate the future of maritime research, it is crucial to engage stakeholders from various sectors to create a synergy that addresses the pressing issues facing our oceans, while simultaneously unlocking their vast potential for future generations. 2025, IGI Global Scientific Publishing. -
Rethinking Society 5.0 of AI-Driven Educational Innovation: The Philosophical Underpinnings
Society 5.0 represents a transformative paradigm that merges digital and physical spaces through advanced technologies, particularly artificial intelligence (AI). This vision aims to create a sustainable, inclusive society where human well-being is prioritized. By rethinking educational frameworks, we can foster creativity, critical thinking, and emotional intelligence in learners. Philosophically, the integration of AI into education raises essential questions about agency, equity, and ethics. It challenges us to consider how technology can augment human potential without diminishing the intrinsic values of education. In Society 5.0, educators are tasked with not only imparting knowledge but also cultivating a sense of responsibility and ethics in future citizens who will navigate an AI-enhanced world. Furthermore, AI has the potential to customize learning experiences, promoting inclusivity and accessibility. Ultimately, rethinking education within Society 5.0 paves the way for a harmonious coexistence between technology and humanity. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Building Emotions Awareness in the Classroom
Emotional development begins in early childhood, with the school environment and educators playing a crucial role in shaping children's relationship with emotions. Integrating social-emotional learning (SEL) can foster the skills to manage strong emotions and build healthy relationships. Through their daily interactions and structured lessons, teachers can help children identify, regulate, and express feelings appropriately. Children who effectively manage their emotions play a vital role in promoting teachers' well-being and job satisfaction. Emotion regulation doesn't involve blanket strategies that work for everyone. This chapter will explore the variations in emotional development across the Pre-K to 12 age range, highlighting the distinct stages and characteristics unique to each phase. Therefore, the proposed strategies, with a strong focus on parent-teacher collaboration are designed to align with the child's developmental stage, ensuring maximum effectiveness and benefits. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Nurturing Adult Socio-Emotional Skills and Engagement: The Transformative Power of Mentoring Program
There has been a growing interest in understanding the ways education could integrate socio-emotional learning (SEL) skills in their curriculum. This chapter explores by considering mentoring approach as a channel to foster SEL skills that would be beneficial to both adult learners and educators alike. The chapter emphasizes on the key SEL skills and also focuses on the need for higher institutions to promote adult SEL, not only for faculties but also for adult learners. Two main types of mentoring have been addressed, viz the traditional mentoring versus alternative mentoring approach. The chapter also discusses about incorporating the train-the-trainer model for mentoring. In essence, this SEL-based adult mentoring ensures that both mentees and mentors benefit. The mentees have gained self-awareness, responsible decision-making skills, relationship skills and emotional intelligence through this mentoring approach, while the mentors have acquired a sense of accomplishment and fulfillment that promotes their emotional intelligence and decision-making skills. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Global University Ranking Systems: Methodologies, Impact, and Repercussions
University rankings have become a powerful tool for guiding students on where to study and what kind of future they can expect. While rankings offer a quick guide to the best opportunities, they often oversimplify important factors like campus culture, program strengths, and personal needs, which are crucial for shaping a students experience and success. This chapter explores how rankings influence student choice, career outcomes, and how they impact students from diverse backgrounds. It highlights the limitations of rankings, which may marginalize innovative institutions or lesser- known fields. The chapter advocates for a student- centered approach, integrating rankings with students unique needs and aspirations. This shift promotes inclusion, equity, and a broader recognition of institutions contributing to meaningful educational experiences, encouraging a more balanced use of rankings to make informed choices and expand the higher education landscape. 2026 by IGI Global Scientific Publishing. All rights reserved. -
Integrating AI into Corporate Social Responsibility (CSR) for Ethical and Sustainable Business Practices
The rapid advancement of artificial intelligence (AI) technologies has significantly transformed various facets of business operations, including corporate social responsibility (CSR). As businesses strive to align their growth strategies with ethical, social, and environmental responsibilities, AI emerges as a powerful tool to enhance the effectiveness of CSR initiatives. This research investigates the integration of AI into CSR, exploring its potential to drive more sustainable business practices, improve transparency, and foster ethical decision-making within organizations. By employing a combination of qualitative and quantitative research methods, this study examines how AI-powered analytics, automation, and decision-making frameworks can optimize CSR efforts. Key areas of exploration include AI's role in enhancing supply chain sustainability, optimizing resource allocation, detecting unethical business practices, and enabling real-time monitoring and reporting of CSR initiatives. 2026, IGI Global Scientific Publishing. -
The Crucial Role of Environmental and Social Responsibility in Modern Entrepreneurship
In today's business landscape, environmental and social responsibility (ESR) has become a fundamental aspect of modern entrepreneurship. Companies are no longer judged solely on profitability but also on their impact on society and the planet. Entrepreneurs who prioritize sustainability, ethical sourcing, and fair labor practices gain a competitive advantage by appealing to conscious consumers. Environmental responsibility involves reducing carbon footprints, minimizing waste, and adopting sustainable business practices. Entrepreneurs are increasingly investing in green technologies, renewable energy, and eco-friendly production methods to align with global sustainability goals. Similarly, social responsibility entails fair wages, diversity, community engagement, and ethical labor practices. Incorporating ESR not only benefits the planet and society but also enhances brand value, attracts investors, and secures long-term success. As consumer expectations evolve, businesses that embrace environmental and social responsibility will thrive in the modern economy. 2026, IGI Global Scientific Publishing. -
Emerging Trends in the Future of FinTech: The Transformative Role of AI and Blockchain
As the financial technology (FinTech) landscape evolves, two transformative forces are emerging: Artificial Intelligence (AI) and Blockchain. These technologies are reshaping how businesses operate, enhancing transparency, and optimizing customer experiences. AI algorithms analyze vast data sets to predict market trends, streamline operations, and personalize services, enabling firms to make data-driven decisions swiftly. On the other hand, Blockchain technology offers a decentralized and secure method for conducting transactions. By eliminating intermediaries, Blockchain not only increases the speed and security of transactions but also provides an immutable ledger that enhances accountability. Together, these technologies are fostering financial inclusivity, allowing underserved communities access to banking services through decentralized finance (DeFi) platforms. Looking ahead, the integration of AI and Blockchain will enable the creation of a more efficient, secure, and userfriendly financial ecosystem. 2026, IGI Global Scientific Publishing. All rights reserved. -
Green Investment and Circular Finance: Pioneering Financial Strategies for a Sustainable Future
Circular finance is transforming global investment by integrating financial decisionmaking with sustainability, beyond the conventional linear models of exploitation and waste. This chapter discusses how financial products green bonds, impact investing, ESG funds, and sustainability- linked loans-are propelling the transition toward regenerative economic systems. It emphasizes the contributions of financial institutions in supporting circular economy practices through innovative lending, risk management, and sustainable investment funds. Technologies such as blockchain, AI, and big data increase transparency. Nonetheless, obstacles such as short- term profit orientation, regulatory loopholes, and missing standardized metrics stifle progress. Realizing circular finance's full potential will depend on policymakers, investors, and companies working together to integrate circular principles into financial systems and create a more resilient, sustainable economy. 2026, IGI Global Scientific Publishing. All rights reserved. -
Leveraging artificial intelligence for predictive financial risk management in emerging markets
This chapter examines how AI is changing the management of financial risk in emerging markets. It discusses how AI is applied, what challenges it encounters, and what the future may hold. Fast changes in global financial markets and the growing complexity of economies in developing countries require better ways of managing risks than the old methods offer. This chapter focuses on how AI technologies change risk assessment and management practices. They offer new capabilities in analyzing data, patterns, and even predicting. The discussion begins by explaining why the old ways of managing risk are not effective in new markets. It then zooms in on how AI-powered solutions can rectify these issues. The chapter explores various uses of AI in managing financial risk, including the assessment of credit risk, detection of fraud, analysis of market risk, and optimization of portfolios. It takes a view of what technical infrastructure is required to implement AI successfully and the steps to do so. It focuses on the challenges of updating old systems in new market financial institutions. 2025 by IGI Global Scientific Publishing. -
Leadership strategies for change and innovation
Organizational innovation and change development depends heavily on leadership activities. This chapter investigates how leaders should integrate charismatic and authentic methods with transformational concepts to create the best possible leadership practice for long-term organizational success and innovation promotion. The chapter also demonstrates that leadership success will emerge from blending different leadership styles since any one approach alone is inadequate for solving current organizational challenges. Strong leaders who learn to unite multiple leadership approaches gain enhanced abilities to encourage their personnel while promoting innovative initiatives. 2025, IGI Global Scientific Publishing. All rights reserved.