https://archives.christuniversity.in/files/original/8f2686a635ec437f3090b1ff1532aefb.pdf 7ff3cba3c5dd571882d0c26c111742d3 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MPHIL Mphil Mphil Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A Comparative Study on Customer??s Expectations and Perceptions on Credit Card Services in Old and New Generation Banks Creator An entity primarily responsible for making the resource Shais Pellissery Cheryl Date A point or period of time associated with an event in the lifecycle of the resource 2013 Source A related resource from which the described resource is derived Commerce Description An account of the resource Card usages have been drastically increasing in India due to the convenience and safety provided by the issuers. At the same time, these issuers are finding it very hard to maintain and gain the market share for this particular service product. In the present scenario credit cards are playing a vital role in every one??s life. Thus, the study has attempted to find out the customer??s expectations and perceptions on credit card services in old and new generation banks. A sample of 225 respondents, who were the users of credit cards in the Bangalore city, was concentrated upon for the study. This was analyzed and tested using Factor analysis, ANOVA and Multiple Linear Regressions. The paper has found the factor the people are expecting more on card services and as well the factor where the users have perceived more. The gap was also analyzed between the expectations and perceptions of the users. The results from the study pointed out the factors the banks have to concentrate upon in order to delight its users and maintain its market share. Hence, businesses should focus on the factors analyzed so as to improve the quality of services provided on cards and to retain the customer base. Keywords: Credit Cards, Customer Expectations, Customer Perceptions,New Generation Banks and Old Generation Bank.