ItemScopus

Green Orientation and Customer-Based Brand Equity in FMCG Industry in India

Title
Green Orientation and Customer-Based Brand Equity in FMCG Industry in India
Description
ECS Transactions Vol.107 Issue.1 pp.11733-11746
Creator
Purba J.K.; Khadir F.
Source
<a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85130562097&doi=10.1149%2f10701.11733ecst&partnerID=40&md5=c83a1ec5fedfb57feed4f7485668b394" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85130562097&doi=10.1149%2f10701.11733ecst&partnerID=40&md5=c83a1ec5fedfb57feed4f7485668b394</a>
Date
2022-01-01

Collection

Conference Papers

Citation

Purba J.K.; Khadir F., “Green Orientation and Customer-Based Brand Equity in FMCG Industry in India,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 8, 2025, https://archives.christuniversity.in/items/show/10741.

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