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              <text>A Study of retail service quality expectation of electronic retail stores with reference to Bangalore shoppers</text>
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              <text> Roshani Puja</text>
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              <text>2012</text>
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              <text>Commerce</text>
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              <text>The annual growth rate of Retail sector in India is 46.64 percent. Over the past few years, the Retail sales in India are covering around 30 ?? 35 percent of GDP compared to around 20 percent in US.  In the last few years immense growth by this sector was witnessed,  the  key  factors  were  changing  consumer  profile  and  demographics, increase in number of international brand in Indian market, economic implications of the Government increasing urbanization, credit availability, improvement in the infrastructure,  increasing  investment  in  technology  and  real  estate  building  world class environment for consumers.



 The consumer durables market can be divided into consumer electronics comprising of TV sets,  audio  systems,  VCD  players  and  others;  and  appliances  like washing machine  ,microwave   ovens,  air  conditioners.   The  existing  sector  stands  at  an estimated US $ 4.5 Billion with organized retailing being at 5 percent.



 Due  to  the  growth  of  this  sector  and  increased  demand  for  the  durables  that  is electronics the need was felt to know what are the customer expectations towards the electronic retail store so that the customers expectation gets fulfilled and this can improve  the  economic  development  as  a  whole.  The  study  attempts  to  find  the shoppers  expectation  towards  retail  service  quality  of  electronic  retail  store  in Bangalore.</text>
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