AN ANALYSIS ON IF PRESENTATION STYLE ATTRACTS READERS TO READ AN ARTICLE

AN ANALYSIS ON IF PRESENTATION STYLE ATTRACTS READERS TO READ AN ARTICLE

This study is to analyse if readers read an article they come across, due to its presentation style (writing style, graphic designs, layout and topic). Readers pick a magazine based on their interest and the magazines may contain what they already know, something additional to the knowledge they already have and also from the areas that they are ignorant about. They may or may not read all the articles from that particular magazine and if at all they read there can be a solid reason behind it. The researcher wants to analyze if it is because of their interest or due to the presentation style. There have been studies done in this particular field but not with any particular point of view. They have also not stressed much on the contrast of presentations style and content. This study can be a means through which many magazines or other print media can reach up to the audience and make them read the articles or even view a website. The researcher prefers qualitative study as an analysis on why they read an article has to be done. It is by means of a questionnaire that the researcher is going to do the qualitative study. The questions in the questionnaires are not going to be in- depth but are going to, mainly, depend on a number of closed ended questions and a few open ended questions as the analysis is steadily depending on a perspective of the respondents, though their opinions might differ, and the sample the researcher chose are readers of magazine or newspapers or both. The researcher will be distributing the questionnaire among 75 readers and the samples are going to be picked randomly.

Chandran Rugma

Media Studies