https://archives.christuniversity.in/files/original/eaa5f0b49fc34609081979ac0ec1740b.pdf dc08bd7db551fa957b51819752603c71 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MPHIL Mphil Mphil Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Changing trends in the Promotional Strategies of Indian Television Soap Operas Creator An entity primarily responsible for making the resource D'Souza Joel Date A point or period of time associated with an event in the lifecycle of the resource 2014 Source A related resource from which the described resource is derived Media Studies Description An account of the resource The television has been a primary source of entertainment for masses across the globe. In India itself, people within households are often glued to their television sets in order to be informed or entertained. Drama is a source of life for most people and hence the end up tuning into a variety of daily soap makes that area available to them. Television soap operas have grown tremendously over the past decades and different methods have been adopted and developed to promote these soap operas. The research aims to see how promotions of television soap operas in India have changed between 2008 and 2012 with an analysis of the different kind of strategies adopted by television networks to promote and advertise their different shows.