EFFECTIVENESS OF PUBLIC ENGAGEMENT AND INNOVATIVE NEW MEDIA STRATEGIES.

EFFECTIVENESS OF PUBLIC ENGAGEMENT AND INNOVATIVE NEW MEDIA STRATEGIES.

New media is prevalent tool and a mass medium since it became associated with social networking. Public relations companies and executives used new media like YouTube; Facebook extensively since the dominance and wide implications of these mediums was first witnessed. With the existing new media strategies of Facebook events, advertisements and campaigns there is an increase in demand for unconventional new media strategies. The new media audience is rapidly changing and adapts rather quickly to already existing new media tools. This research paper intends to study the imporantnce of Public engagement and innovation in new media strategies. It will help in field of public relations and advertisement at large by answering significant questions on public engagement, its application in Indian campaings, if applied its success or failure and other detailed synthesis of its existance or lack or willingness of the Indian masses and industry experts to adopt or embrace public engagement and innovation in new media strategizing.

MAMDANI SHAHBAZ

Media Studies