EXPLORING THE CONCEPT OF PARALLEL PUBLICATION: BANGALORE TIMES AS A CASE STUDY
Varied news themes are always in demand. What better platform than Bangalore Times which does not have a specific pattern of news themes yet caters to all the requirements of todays generation. The main newspaper is the most popular one, but today many supplements are catching up with the popularity of their main newspapers. One of the classic examples of such a supplement is the Bangalore Times. On close observation, one will notice that many people actually pick up this supplement and browse through it even before the main paper. It is very interesting to find out why this is so. Audiences have varied requirements and The Times of India caters to exactly this. It makes a good topic of study to find out whether Bangalore Times can actually be considered a parallel publication or not. Not enough research has been done in this area and many people are still not aware of this sector of the print industry yet. This study aims at a better understanding of the nuances of Print journalism and how exactly is its popularity determined. This study will also help understand audience choices, readership and how different people respond to print journalism.