https://archives.christuniversity.in/files/original/13b8900171f009c9fcf8aafb9aeddc79.pdf b00179e006f1f5ac03587dcedd0b5271 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MPHIL Mphil Mphil Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The current status of celebrity endorsements in advertising / Creator An entity primarily responsible for making the resource BAISHYA ANKITA Source A related resource from which the described resource is derived Media Studies Description An account of the resource In advertisements celebrity endorsements are considered a time tested successful tool. It increases recall value and positively reinforces the product in the minds of the consumer. The attributes attached to the celebrity automatically gets transferred to the product and the consumer starts to view in the product in a positive light. Casting a celebrity in advertisements does not guarantee high sales. Completely banking on a celebrity to boost sales is not a viable plan of action. Subject The topic of the resource Media Studies