https://archives.christuniversity.in/files/original/7ef7b88b82dc1aa81591c296695e0007.pdf 8837db71a36522a61fdfbd31b204fbae Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MPHIL Mphil Mphil Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource USE OF SELF ESTEEM APPEAL IN ADVERTISEMENTS THAT CATER TO WOMEN Creator An entity primarily responsible for making the resource JOSEPH LIDWINA Date A point or period of time associated with an event in the lifecycle of the resource 2014 Source A related resource from which the described resource is derived Media Studies Description An account of the resource The concept of Self-esteem appeals are considerably new in advertising, they are used in the advertisement to increase the buying and selling for products that are meant for women. The advertisers increase the demand of their products, with a particular target audience they pioneer ideas that will psychologically stimulate a strong feeling which will lead to a strong emotion that make them purchase the product or least take a good notice of the product addressed. The study aims to analyse the effectiveness of the advertisements that are made for products that are specially meant for the women, to find how these products affect the attitude towards looking at the product and themselves. And also to look into how the consumers recall the brand that uses a lot of self esteem appeal in them.