https://archives.christuniversity.in/files/original/b70ed8c5e33df6e25f62e7f7d99621e0.pdf 0aaa2dfe41c0a8e24198c44f45e4360c Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MPHIL Mphil Mphil Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource AUDIENCE PERCEPTION OF TELEVISION INFOMERCIALS Creator An entity primarily responsible for making the resource Serrao Melissa Date A point or period of time associated with an event in the lifecycle of the resource 2014 Source A related resource from which the described resource is derived Media Studies Description An account of the resource Infomercials are one of the most effective tools for communication . Infomercials bring out the importance of content and presentation of various products. Infomercials whether international or Indian / Hindi infomercials try to identify consumers behaviour and attitude towards the product . The study aims to analyse the perception of audience of television infomercials by applying qualitative and quantitative ( survey and in depth interview ) methodology.