Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource PHD PhD PhD Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Relation A related resource 61000053 Title A name given to the resource Determinants of customer loyalty and retention : A Study of supermarket customers in Bangalore Subject The topic of the resource Management Studies Description An account of the resource Considering the ever dynamic lifestyle of the customers in Bangalore,the proposed study tried to find out the expectations and aspirations of supermarket customers in Bangalore.Most of the currently available studies are based on conceptual understanding and don t have an empirical backup. The proposed study is designed to determine the customer loyalty and retention of Supermarket Customers in Bangalore. newlineThe literature initiates an exhaustive discussion of various constructs leading to customer retention. Based on references from the literature constructs identified for customer retention are customer satisfaction, switching costs and customer loyalty and for customer loyalty the constructs identified are trust,commitment and customer satisfaction.For determining satisfaction the constructs identified in the proposed study are convenience of location, store atmosphere,promotion, customer relationship management practices and merchandise. Through extensive literature review,hypotheses were derived and the proposed conceptual model is developed. newlineObjectives of the proposed study are to empirically validate a model linking customer satisfaction, customer loyalty and customer retention with select antecedents. Research Methodology explains about the population spread from which the samples are collected, the justification for using the particular sampling technique and also about the tool employed for data collection. The techniques employed for checking the reliability and validity of the tool and pilot data analysis are also explained. Data collection was conducted using a structured questionnaire designed using Likert scale measurement. The pilot sample data consisted of 250 respondents.The questionnaires were analyzed using SPSS(v.20,software using Cronbach Alpha, Intra Class Correlation and Confirmatory factor analysis. newlineThe data collected from 600 respondents in Bengaluru city was used for the full fledged study. Creator An entity primarily responsible for making the resource Mathew,Jogi. Source A related resource from which the described resource is derived Author's Submission Publisher An entity responsible for making the resource available Christ(Deemed to be University) Date A point or period of time associated with an event in the lifecycle of the resource 2016-01-01 Contributor An entity responsible for making contributions to the resource Thomas, Sam Rights Information about rights held in and over the resource Open Access Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource PhD Identifier An unambiguous reference to the resource within a given context <a href="http://hdl.handle.net/10603/125535" target="_blank" rel="noreferrer noopener">http://hdl.handle.net/10603/125535</a>