https://archives.christuniversity.in/files/original/32ddd69b8d867989cffbb0347e09b0fb.pdf 7f2c2ecece29a0a0d3c25886a7b63f60 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MPHIL Mphil Mphil Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource ANALYSIS OF ORGANISATION BLOGS AS A PR TOOL Creator An entity primarily responsible for making the resource Balachandran Pooja Date A point or period of time associated with an event in the lifecycle of the resource 2014 Source A related resource from which the described resource is derived Media Studies Description An account of the resource Organisation blogs have been used by organisations constantly at present times with the evolution of the digital world taking place. Every organisation involves various mediums through which they are constantly kept in the minds of the people. The researcher aims to find out the patterns and strategies used in organisation blogs as a Public relations tool. There are many public relations tools like in house publications, press conferences, Press releases, PR campaigns have been used by organisations since decades. The researcher aims to find out the growing importance of organisation blogs in the current scenario. The researcher would adopt qualitative method for the study. The researcher would analyse the blogs of top brands and conduct expert interviews.