Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource PHD PhD PhD Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Relation A related resource 61000109 Title A name given to the resource Role of online visual merchandising and personality attributes on purchase intention of customers in the apparel industry Subject The topic of the resource Commerce Description An account of the resource The visual merchandising sector on the online platform has considerably impacted the sales as online visual merchandising (OVM) strategies have become a relatively new concept. The tremendous growth of electronic retailing has led to the adoption of new visual merchandising concepts which are digital. A web space which is visible and aesthetically not appealing distracts the customers across all the generations, which makes them switch to other websites. Online retailing is a competitive and dynamic area, which is created based on the artificial brick and motor concept. This artificial brick and motor concept has to be created on an online shopping platform in terms of attracting the end consumers. Moreover, to do this there needs to be a trigger, or in other words a stimulus which causes an action which leads to a response (reaction). Based on the past theories by psychologists the stimulus and response is not the only factor that serves as a basis for decision making, there is a third essential and integral dimension, organism. Organism simply means a system consisting of interdependent parts which are interlinked. Therefore, personality attributes considered the organism is said to be vital in attracting prospective customers. Current research aims at analysing such prospects on an equal sample size of 400 newlineeach from generation X, Y, Z who have engaged in the online purchase of apparel. Responses newlinewere obtained equally from male and female respondents based on a web survey. Structural newlineequation modelling (SEM) was used for analyses of data. The study proposes a research framework of Stimulus-Organism-Response(SOR) model. Results of the study suggest different personality characteristics of generations considered as organisms mediate the relationship between online visual merchandising cues and play a vital role in purchase intention. Therefore, it is imperative to distinguish between ages and generations to cater to the needs of generation X, Y and Z segmented as customers. Creator An entity primarily responsible for making the resource Thomas, Mary Rani. Source A related resource from which the described resource is derived Author's Submission Publisher An entity responsible for making the resource available Christ(Deemed to be University) Date A point or period of time associated with an event in the lifecycle of the resource 2019-01-01 Contributor An entity responsible for making contributions to the resource Mathew, Jain Rights Information about rights held in and over the resource Open Access Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource PhD Identifier An unambiguous reference to the resource within a given context <a href="http://hdl.handle.net/10603/252042" target="_blank" rel="noreferrer noopener">http://hdl.handle.net/10603/252042</a>