Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource PHD PhD PhD Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Relation A related resource 61000130 Title A name given to the resource Key factors elevating omni-channel retail experience : A study of critical capability dimensions Subject The topic of the resource Management Studies Description An account of the resource Increasing digital disruption is driving the necessity for Omni-Channel Retailing, compelling the integration of online and offline channels. The line between online and physical retailing is blurring as retailers intend to deliver a unified experience anytime anywhere, than a mere channel specific experience. As customer expectation for seamless experience intensifies, and retailers organizational, operational and technical barriers persist, it would be vital to formulate a suitable strategy towards e levating Omni-Channel Retail Experience. Though prior studies have observed the need for realigning the strategy around blended advantages of multiple channels, there is a limited understanding with regards to Omni-Channel Capabilities influencing customer experience elements. Besides, it is challenging to adopt all the capabilities within a competitive timeframe. Thus, the importance of prioritizing these capabilities remains fairly underexplored. This research aims to close this gap by ascertaining key Omni-Channel Dimensions and Capabilities influencing experiential aspects, pertaining to Apparel and Fashion retail, which is a leading category in India. The research first employs a qualitative study to corroborate the appropriateness of the Omni-Channel constructs identified from literature review, in the context of Indian retail market, followed by a quantitative study to validate their influence on Omni- Channel Retail Experience. The research determines key capabilities and dimensions from a retailers perspective that underpin key experience elements. The findings established new knowledge in terms of top priority capabilities towards Omni- Channel adoption, and accordingly designed a novel framework termed Capability Priority Framework as a plausible approach to elevate Omni-Channel Retail Experience. The framework is an original contribution of this research serving as an accelerator for retailers to build and reinforce key Omni-Channel capabilities. The research provides a novel perspective of extending The Dialectic Theory of retailing to a modern context such as Omni-Channel. It serves as a basis for organized retailers in India to realign their strategy towards Omni-Channel adoption, as they embark on this path. Finally, it adds to the knowledge base on Omni-Channel, providing a conceptual background towards strategic retailing and further research in this domain. Creator An entity primarily responsible for making the resource K, Girish. Source A related resource from which the described resource is derived Author's Submission Publisher An entity responsible for making the resource available Christ(Deemed to be University) Date A point or period of time associated with an event in the lifecycle of the resource 2020-01-01 Contributor An entity responsible for making contributions to the resource V R, Uma. Rights Information about rights held in and over the resource Open Access Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource PhD Identifier An unambiguous reference to the resource within a given context <a href="http://hdl.handle.net/10603/376198" target="_blank" rel="noreferrer noopener">http://hdl.handle.net/10603/376198</a>