https://archives.christuniversity.in/files/original/e51f3982ab528b66dc67a490a71099f8.pdf 8ade415fd595d5f933b15d12b7bcd126 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MPHIL Mphil Mphil Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource HINGLISH IS AN IMPORTANT ADVERTISEMENT APPEAL Creator An entity primarily responsible for making the resource CHHETRI SULOCHNA Date A point or period of time associated with an event in the lifecycle of the resource 2014 Source A related resource from which the described resource is derived Media Studies Description An account of the resource Advertising has become very costly and time consuming and is an important marketing activity. A lot of time, energy and money is spent in developing a creative advertising appeals to influence the buying behaviour of consumers through various appeals, advertising influence, rationally or emotionally, the prospects purchase decisions. There are various types of appeals in advertisements. Appeals in both print and broadcast media keep changing according to the innovation and the product that keeps developing in the market. Language is also an important feature of advertisement ad advertisers have experimented a lot in terms of using language be it a particular language likes English or Hindi or au bilingual language. Hinglish is being used by mostly products focussing on youth and rural audience of India and who just does not want to restrict themselves to the elite of the society as the product is affordable. The study would examine the various Hinglish taglines of various different brands. The survey will be done to find out peoples perception about the language Hinglish as an important ad appeal.