Determinants of consumer product return behavior with respect to online shopping of apparels

Title

Determinants of consumer product return behavior with respect to online shopping of apparels

Creator

Padmanabh, B.

Contributor

S, Jeevananda

Description

This research aims at finding the determinants of consumer product return newlinebehavior with respect to online shopping of apparel in Bangalore city. The study was administered to 600 respondents, and the response received was from 465 respondents. The convenience sampling method was used to collect samples across Bangalore city. Product return behavior was measured using a newlinefive-point Likert scale for 34 items. The literature review was conducted extensively, covering both Indian and international context. This research is designed to address the literature gaps. Many hypotheses were proposed in the thesis and were examined using structural equation modeling. The hypotheses were tested with the software newlineAMOS 25 and SPSS 25 to fulfill the research objectives. Confirmatory factor analysis was done on the data to confirm the instrument reliability and validity. Confirmatory factor analysis was used to verify the constructs developed from the detailed literature review. ANOVA post hoc test was done to check the relationship among the demographic variables. Descriptive statistics were used newlineto interpret the data. With the help of structural equation modeling, the causal newlinerelationship between the dependent variable and the independent variables were identified. The study on the determinants of product return behavior has provided a lot of newlineinsights. Customer attitude has a significant and negative impact on product return behavior. The customers with a positive attitude towards online apparel purchases will be less likely to return products. The previous customer experience and their consumption pattern have a significant and negative impact on product return behavior. The customers with a bad experience with newlinebuying online apparel products, tend to return their products more. The perceived risk of online apparel purchases has a significant and positive impact on product return behavior. The customers with a high perceived risk of online apparel purchases will be more likely to return their products.

Source

Author's Submission

Date

2020-01-01

Publisher

Christ(Deemed to be University)

Subject

Management Studies

Rights

Open Access

Relation

61000126

Format

PDF

Language

English

Type

PhD

Identifier

http://hdl.handle.net/10603/370309