https://archives.christuniversity.in/files/original/8d9089fd5871aeb788eda070161d9335.pdf a925f8fbf9a434cef428d150a88879dd Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MPHIL Mphil Mphil Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource CREDIBILITY OF MEDIA CONTENT ON FITNESS Creator An entity primarily responsible for making the resource MANIVAL RAJU SHOBHA Date A point or period of time associated with an event in the lifecycle of the resource 2014 Source A related resource from which the described resource is derived Media Studies Description An account of the resource Fitness is possibly a new found scientific understanding of health and nutrition in people today. Off late, people have realised the importance of fitness. Each medium sells the concept of fitness differently to its audience. The manner in which it projects the same may have a positive or negative understanding of the same. Therefore, this study attempts to answer whether there is any credibility in media content on fitness. Content analysis on a print medium and two social media pages have been conducted followed by a focus group discussion to understand the audience perception of the said credibility if any. Conclusion has been drawn based on the content analysis of the medium considered along with opinions of the respondents of the focus group discussion.