STRENGTH OF INTERNET TIES AND IMPACT OF FACEBOOK ON YOUTH

STRENGTH OF INTERNET TIES AND IMPACT OF FACEBOOK ON YOUTH

This dissertation aims at studying the social networking site??s impact on people and relationships. There are different reasons why people use social networking sites like Facebook. The study aims to check whether it is the loneliness or the need for socialization that encourages networking on such sites. Study looks into Facebook and other social networking sites have changed the youngsters?? lives and lifestyles. This research tries to find out how this new media trend has affected peoples attitude towards life and also their attitude towards relationships. A questionnaire has been used to find the opinion of the people regarding the social networking concept. 75-100 people were researched to find out the exact need for social networking. The ability of networks to introduce new actors and new contents in the process of social organization, with relative independence to the power centres, increased over time with technological change, and more precisely, with the evolution of communication technologies. This is the reason that social networks has encouraged creating strong bonds. Through this study I want to understand if these ties are actually as effective as they seem to be. Internet does have both positive and negative impacts on the youth but the relations that are formed or maintained cannot be used to replace the real world actual relations.

Chacko Rose Maria

Media Studies