Tertiary Packaging Issues and Their Influence on Repurchase Intention and Loyalty of Customers Towards E-Retailers

Title

Tertiary Packaging Issues and Their Influence on Repurchase Intention and Loyalty of Customers Towards E-Retailers

Creator

Alex, Nero

Contributor

R, Sreedhara

Description

his thesis investigates the significance of tertiary packaging in the context of e-retail business and its influence on customer preference, repurchase intention, and loyalty towards e-retailers. With the rapid growth of e-retail, it is expected to become the dominant form of retail worldwide, surpassing traditional brick and mortar establishments. While e-retail offers convenience and flexibility to customers, intensifying competition among e- retailers raises concerns about how they will effectively manage it. As e- retailers resort to increased marketing efforts to attract customers, certain aspects, including tertiary packaging, may be inadvertently overlooked. Tertiary packaging plays a critical role in the e-retail process, and this study analyses its impact on customer perception and satisfaction. By exploring the issues related to tertiary packaging that affect customers, this research aims to provide insights to e-retailers for developing a more efficient and sustainable tertiary packaging model. The anticipated outcomes of this research are expected to enhance e-retailers' ability to attract customers, increase repurchase intention, and foster loyalty towards the e-retailer, ultimately contributing to their long-term success in the evolving e-commerce landscape.

Source

Author's Submission

Date

2024-01-01

Publisher

Christ(Deemed to be University)

Subject

Management Studies

Rights

Open Access

Relation

61000314

Format

PDF

Language

English

Type

PhD

Identifier

http://hdl.handle.net/10603/557661