Destination Resilience and Smart Tourism Ecosystem : A Destination Management Framework for Competitiveness

Title

Destination Resilience and Smart Tourism Ecosystem : A Destination Management Framework for Competitiveness

Creator

Sandhya, H

Contributor

Varghese, Bindi

Description

Over the past many decades, the travel and tourism industry has been at the forefront of adapting to new changes and accepting the latest technologies. Today's travelers are sophisticated and knowledgeable, as they have all the information available to them easily, which contributes to fast and quick decision making. The world is gradually changing into a much more intelligent and advanced platform that makes it possible to employ techniques like augmented reality, virtual reality, and artificial intelligence. This has proven to be very successful in a variety of fields, including education, healthcare, marketing, and communication. The current study focuses on incorporating smart tourism strategies to build a sustainable ecosystem at destinations, which enhances the competitiveness of the destination and makes it easier for value co- creation among the different stakeholders. Research suggests that although industry-led and government-initiated projects seem to prioritize the use of smart applications in destinations in theory, practical implementation appears to lag behind. Less research has been done in India on gamification, smart wearable technology at travel destinations, and the practical application of AR and VR tools. The study revolves around the South Indian State of Kerala, which has been a pioneer in tourism promotion in the country. In addition to proposing a framework for destination management and tourism competitiveness with smart tourism applications, this study aims to investigate the practical implications of smart tourism tools and technologies at destinations. To shed more light on the findings, a mixed methodology approach is used to analyze the data using a mix of quantitative and qualitative methods. The study's conclusions have significant ramifications for destination management, strategic planning, and the application of smart technologies at travel locations.

Source

Author's Submission

Date

2024-01-01

Publisher

Christ(Deemed to be University)

Subject

Tourism Management

Rights

Open Access

Relation

61000401

Format

PDF

Language

English

Type

PhD

Identifier

http://hdl.handle.net/10603/599449