Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource PHD PhD PhD Thesis Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Relation A related resource 61000414 Title A name given to the resource Antecedents of Behavioural Intention : Study of Indian Consumer Perceptions Towards P2P Lending Using Technology Adoption Model Subject The topic of the resource Management Studies Description An account of the resource Fintech is a rapidly developing area of the financial services business where tech-focused startups and other new players are upending how the sector has historically operated. One of the emerging fintech areas under digital lending is Peer to Peer lending or (P2P) lending; Consumers and authorities are both showing interest in this alternative lending innovation. Results of a literature review show that India is still in the early stages of P2P lending research. The study examines the association between behavioural intention to use P2P lending in India and technological and personal adoption factors. The study model was developed with the help of a literature review and tested using data from 536 respondents who completed an online survey and was tested using covariance-based structural equation modelling (SEM). The results confirm that personal innovativeness, performance expectancy, hedonic motivation, effort expectancy, social influence, and perceived risk are the antecedents of the adoption of P2P lending, except for facilitating conditions and price value. In addition, gender moderates the relationship between performance expectancy, hedonic motivation, personal innovativeness, and intention to adopt P2P lending. The study also throws light on the perceptions of both users and non users in terms of the antecedents. The study's conclusions significantly impact the P2P lending industry and provide practical insights for developers, platforms and regulators to improve and enhance the service. The study suggests looking at other moderating factors like age, voluntariness, experience, and actual usage behaviour for further research. Overall, the research contributes to the academic literature by confirming the predictive power of the extended unified theory of acceptance and use of technology (UTAUT). It highlights personal innovativeness after performance expectancy and motivation as an important factor in predicting the usage of P2P lending. Finally, the study lists managerial implications in the domains of technological adoption, which will assist in the P2P lending long-term success in India. Creator An entity primarily responsible for making the resource Dias, Stanny Peter Source A related resource from which the described resource is derived Author's Submission Publisher An entity responsible for making the resource available Christ(Deemed to be University) Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Contributor An entity responsible for making contributions to the resource Mahajan, Jayant Rights Information about rights held in and over the resource Open Access Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource PhD Identifier An unambiguous reference to the resource within a given context <a href="http://hdl.handle.net/10603/619668" target="_blank" rel="noreferrer noopener">http://hdl.handle.net/10603/619668</a>