SUBSTANCE USE IN WESTERN MUSIC VIDEOS- A comparative study

SUBSTANCE USE IN WESTERN MUSIC VIDEOS- A comparative study

The approach towards the use of substances in western music videos has been thoroughly investigated by a lot of medical researchers. The main objectives were to produce evidence of the effect of television or any visual medium on the young minds. Most of these studies have come to conclusions that these mediums have enormous effect on the youth. This particular study compares four genres of music videos from the year 1991 till present. Each of these videos qualifies to be taken as subjects of research by their popularity in their particular time period. The four genres are hard rock, country, hip-hop and rap music videos. The main objectives are to find which medium carries such videos the most, which substances are mainly used in each genre and has it increase or decrease over the decade. There are various conclusions made from the findings of the study. New media has indeed made its presence in todays generation. Also, increase in promotion of new illegal substances over television and new media like YouTube is taking place with the increase of new cultures coming out of age.

Kharkongor Banylla

Media Studies