Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource An integrated model to predict students online learning behavior in emerging economies: a hybrid SEMANN approach Subject The topic of the resource Artificial neural networks (ANN); Online learning behaviour; Perceived mobility; Perceived ubiquity; Readiness to learn online; Technology acceptance model (TAM); Theory of planned behaviour Description An account of the resource Purpose: The online learning environment is a function of dynamic market forces constantly restructuring the e-learning landscapes complete ecosystemcape. This study aims to propose an e-learning framework by integrating the Technology Acceptance Model (TAM) and Theory of Planned Behaviour (TPB) to predict students Online Learning Readiness and Behaviour. Design/methodology/approach: A structured questionnaire was used to collect data from 406 students through a survey. The data were analysed using two-stage structural equation modelling and artificial neural network (ANN). Findings: The studys results revealed that perceived ubiquity (PUB) positively influences perceived ease of use, usefulness and attitude. Similarly, perceived mobility significantly influences perceived ease of use and attitude. Furthermore, attitude, subjective norms, perceived behavioural control and perceived usefulness significantly influence readiness to learn online, which further influences students online learning behaviour. The root-mean-square error (RMSE) values obtained from the ANN analysis indicate the models predictive solid accuracy. Originality/value: The study contributes to the existing literature by proposing an Online Learning Behaviour Model by integrating the TAM and the TPB frameworks in association with two additional constructs, PUB and Perceived Mobility. Secondly, this study proposes a unique triangulation framework of recommendations for learners, educators and policymakers. 2024, Emerald Publishing Limited. Creator An entity primarily responsible for making the resource Mathur S.; Tewari A.; Vishnoi S.; Agarwal V. Source A related resource from which the described resource is derived Journal of International Education in Business, Vol-18, No. 1, pp. 102-126. Publisher An entity responsible for making the resource available Emerald Publishing Date A point or period of time associated with an event in the lifecycle of the resource 2025-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1108/JIEB-01-2024-0004" target="_blank" rel="noreferrer noopener">https://doi.org/10.1108/JIEB-01-2024-0004</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85211483973&amp;doi=10.1108%2FJIEB-01-2024-0004&amp;partnerID=40&amp;md5=d41ce9c8206f141959edd4f69a8518d2" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85211483973&amp;doi=10.1108%2fJIEB-01-2024-0004&amp;partnerID=40&amp;md5=d41ce9c8206f141959edd4f69a8518d2</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 2046469X Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Mathur S., Department of Marketing, Christ University (Deemed to be University), Ghaziabad, India; Tewari A., School of Management, Babu Banarasi Das University, Lucknow, India; Vishnoi S., Department of Marketing, Institute of Management Studies Ghaziabad, Ghaziabad, India; Agarwal V., Department of Marketing, Institute of Management Studies Ghaziabad, Ghaziabad, India