Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Unveiling virtual interactive marketplaces: Shopping motivations in the Metaverse through the lens of uses and gratifications theory Subject The topic of the resource Metaverse shopping; Necessary Condition Analysis (NCA); Personalization; PLS-SEM; Uses and gratifications Description An account of the resource The emergence of Metaverse has transformed the consumer shopping experience. This novel e-commerce platform offers a fresh approach to shopping, with Generation Z primarily exploring this innovative technology. Our research examines shopping within the Metaverse by developing a model based on the Uses and Gratifications Theory and Metaverse-related factors. A total of 1220 Gen Z consumers were surveyed, and data was collected using a structured questionnaire. Further, analysis of collected data was done using PLS-SEM. The results reveal that information seeking, perceived enjoyment, escapism, social interaction, sense of immersion, and personalization influence the shopping intention in the Metaverse, and perceived risk negatively influences the shopping intention of consumers. Further, shopping intention influences the potential use of Metaverse for shopping, and this relationship is moderated by technological innovativeness. This investigation into the adoption of the Metaverse for retail purposes augments the current Metaverse research and enhances the uses and gratifications theory within the Metaverse domain. Metaverse e-commerce professionals, including managers and developers, can acquire valuable perspectives on consumer shopping tendencies in the Metaverse from this study. 2025 The Author(s) Creator An entity primarily responsible for making the resource Pillai R.; Sivathanu B.; Rana N.P. Source A related resource from which the described resource is derived Journal of Business Research, Vol-190 Publisher An entity responsible for making the resource available Elsevier Inc. Date A point or period of time associated with an event in the lifecycle of the resource 2025-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1016/j.jbusres.2025.115219" target="_blank" rel="noreferrer noopener">https://doi.org/10.1016/j.jbusres.2025.115219</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85216855867&amp;doi=10.1016%2Fj.jbusres.2025.115219&amp;partnerID=40&amp;md5=30fdb91fb8fb3535a49e8e7b55212c2d" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85216855867&amp;doi=10.1016%2fj.jbusres.2025.115219&amp;partnerID=40&amp;md5=30fdb91fb8fb3535a49e8e7b55212c2d</a> Rights Information about rights held in and over the resource All Open Access; Hybrid Gold Open Access Relation A related resource ISSN: 1482963; CODEN: JBRED Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Pillai R., Department of Management, Pune Institute of Business Management, Maharashtra, Pune, India; Sivathanu B., School of Business and Management, Christ University, Karnataka, Bengaluru, 560074, India; Rana N.P., Queen's Business School, Queen's University Belfast, Belfast, BT9 5EE, United Kingdom, Jaipuria Institute of Management, Lucknow, India