Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Beyond brick and mortar: determinants of retail investors investment intention in indirect real estate through REITs in India Subject The topic of the resource India; Innovation diffusion theory; Investment intention; REITs; Retail investors; Theory of planned behavior Description An account of the resource Purpose: This research aims to identify the factors that influence the investment intention of retail investors in Indian REITs. The study incorporates the theory of planned behavior and innovation diffusion theory as the research framework, with perceived risk and mass media influence as additional constructs. Design/methodology/approach: Primary data were collected using self-administered questionnaires from 534 potential investors in India. The data were analyzed using partial least square structural equation modeling. Findings: The study showed that factors such as relative advantage, compatibility, attitude, subjective norms, perceived behavioral control and mass media significantly and positively influence investment intention in Indian REITs. However, perceived risk was found to have a negative and significant influence, while complexity did not affect investment intention. Originality/value: This is the first quantitative investigation into determining the factors influencing the investment intention of Indian retail investors on Indian REITs. 2024, Emerald Publishing Limited. Creator An entity primarily responsible for making the resource Swathi G.R.; Uma V.R. Source A related resource from which the described resource is derived Managerial Finance, Vol-51, No. 2, pp. 216-235. Publisher An entity responsible for making the resource available Emerald Publishing Date A point or period of time associated with an event in the lifecycle of the resource 2025-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1108/MF-05-2024-0394" target="_blank" rel="noreferrer noopener">https://doi.org/10.1108/MF-05-2024-0394</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85205070752&amp;doi=10.1108%2FMF-05-2024-0394&amp;partnerID=40&amp;md5=36961f277e5060523ef03dd25d9adbeb" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85205070752&amp;doi=10.1108%2fMF-05-2024-0394&amp;partnerID=40&amp;md5=36961f277e5060523ef03dd25d9adbeb</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 3074358 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Swathi G.R., Department of Commerce, CHRIST (Deemed to be University), Bangalore, India; Uma V.R., Department of Commerce, CHRIST (Deemed to be University), Bangalore, India