INFLUENCE OF SOCIAL ISSUES POTRAYED IN COMMERCIAL MOVIES ON THE YOUTH AUDIENCE

INFLUENCE OF SOCIAL ISSUES POTRAYED IN COMMERCIAL MOVIES ON THE YOUTH AUDIENCE

The dissertation titled Influence of social issues portrayed in commercial movies on the youth audience speaks about the effectiveness of the film as a means of communication to the large audience especially to the youth. As in the recent times the film industry is growing tremendously and many films are Bourne to experimentation, and commercial films also changing. In this regard this research paper analyses the implication of the commercial films on the youth audience as they are more prone to the changes of the media. The researcher analysis in this research paper the effectiveness of the commercial films on the youth audience, For this purpose the researcher conducted survey analysis taking 100 respondents as the sample size of youth group ranging from 15 -30 age group. In the literature review the researcher have used few theories to explain the phenomenon and also have collected few previously done researches related to the area of the subject. After conducting the research the researcher finds out that the respondents are not influenced by the social issues portrayed in the commercial movies as they feel that it is a tool used by the film makers to make profit. But the research found out that these commercial movies makes them aware of the issues portrayed in these commercial movies.

Deepak S K Melvin

Media Studies