Social entrepreneurship on a crossroad: the case of Sunbird Straws

Title

Social entrepreneurship on a crossroad: the case of Sunbird Straws

Creator

Datta P.; Modi S.; Singh Y.; Mathew J.

Description

Learning outcomes: The learning objectives are intended to stimulate the students comprehension of the various challenges faced by Indian social entrepreneurs. The case study offers a rich educational experience spanning diverse fields, including business operations, entrepreneurship, sustainable products, social innovation and financial planning. The case study on social entrepreneurship will guide students to comprehend its concept, significance, challenges and understand how businesses can be a force for positive social impact. The case study serves as a valuable tool for graduate students, helping them improve their critical thinking and solution-focused skills in preparation for their future entrepreneurial endeavors. Students should be able to analyze the case study, answer questions and evaluate the co-founders business expansion dilemma. Case overview/synopsis: Social entrepreneurs are vital in tackling pressing societal issues, fostering innovation and creating lasting solutions for rural communities. However, their unique challenges often go unnoticed. This case study highlights the journey of Dr Saji Kurungatil Varghese, the co-founder of Sunbird Straws, an eco-friendly startup, and the complexities they faced while considering business expansion. The purpose of this case study is to provide insight into the world of social entrepreneurs and emphasize their importance and contribution on a wide scale. Complexity academic level: This case study is suitable for undergraduate and postgraduate students. Supplementary materials: Teaching notes are available for educators only. Subject code: CSS3: Entrepreneurship. 2025, Emerald Publishing Limited.

Source

Emerald Emerging Markets Case Studies, Vol-15, No. 1, pp. 1-20.

Date

2025-01-01

Publisher

Emerald Publishing

Subject

Ecopreneur; Entrepreneurship; Environment and society; Financial planning; Leadership dilemma; Small businesses; Social enterprise; Social entrepreneurship

Coverage

Datta P., School of Business and Management, CHRIST (Deemed to be University), Bangalore, India; Modi S., School of Business and Management, CHRIST (Deemed to be University), Bangalore, India; Singh Y., School of Business and Management, CHRIST (Deemed to be University), Bangalore, India; Mathew J., School of Business and Management, CHRIST (Deemed to be University), Bangalore, India

Rights

Restricted Access

Relation

ISSN: 20450621

Format

Online

Language

English

Type

Article

Identifier

https://doi.org/10.1108/EEMCS-11-2023-0435

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85214418509&doi=10.1108%2fEEMCS-11-2023-0435&partnerID=40&md5=cc183cc9ee393595c73f8ebcb09175d1