Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource DECODING INTENTIONS TO PURCHASE ORGANIC FOOD PRODUCTS IN AN EMERGING ECONOMY VIA ARTIFICIAL NEURAL NETWORKS Subject The topic of the resource artificial neural networks; green consumerism; green products; organic food; organic food products; sustainability; Sustainable Development Goals Description An account of the resource Purpose. This study investigates the factors influencing consumers intentions to purchase organic food products in an emerging economy. It addresses the knowledge gap regarding the slower growth of the organic food market in these regions despite the global trend toward environmental sustainability. Methodology / approach. A survey approach involving 350 participants was used. Structural equation modeling (SEM) with SmartPLS 4 and Artificial Neural Network (ANN) with IBM SPSS 28 were used to analyse the impact of awareness of need, personal norms, environmental concern, and health consciousness on the intention to purchase organic food products. Results. The study found significant positive influences of awareness of need, personal norms, environmental concern, and health consciousness on the intention to purchase organic food products, explaining 63.1 % of the variance. Both the analysis approaches (PLS-SEM &amp; ANN) revealed that, health consciousness, followed by awareness of need, emerged as the most important factor related to the intention to purchase organic food products. The results highlight the importance of awareness and personal values in driving pro-environmental behaviour. Originality / scientific novelty. This research offers essential insights into the determinants of organic food purchase intentions in an emerging economy. It emphasises the significance of awareness and personal values in fostering sustainable consumption behaviour, addressing a less explored area in existing literature. Practical value / implications. The findings have important implications for policymakers and marketers. Strategies focused on consumer education about the benefits of organic food can enhance awareness and appeal. Understanding core psychological needs and beliefs that shape consumer motivations can guide the development of effective marketing strategies. The study highlights the strong environmental consciousness among consumers and their desire to protect the environment. 2024, Institute of Eastern European Research and Consulting. All rights reserved. Creator An entity primarily responsible for making the resource Uikey A.A.; Marak Z.R.; Alsaleh D.; Baber R. Source A related resource from which the described resource is derived Agricultural and Resource Economics, Vol-10, No. 4, pp. 301-328. Publisher An entity responsible for making the resource available Institute of Eastern European Research and Consulting Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.51599/are.2024.10.04.12" target="_blank" rel="noreferrer noopener">https://doi.org/10.51599/are.2024.10.04.12</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85215934194&amp;doi=10.51599%2Fare.2024.10.04.12&amp;partnerID=40&amp;md5=221136dcb66062dcb12385574e571a85" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85215934194&amp;doi=10.51599%2fare.2024.10.04.12&amp;partnerID=40&amp;md5=221136dcb66062dcb12385574e571a85</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 2414584X Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Uikey A.A., Symbiosis International (Deemed University), India; Marak Z.R., Symbiosis International (Deemed University), India; Alsaleh D., Abdullah Al Salem University, Kuwait; Baber R., Christ University, India