Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Mindfully fashioned: Sustaining style through product value retention Subject The topic of the resource Artificial neural networks; Brand loyalty; Product value retention; Structural equation modeling; Sustainability; Sustainable consumption Description An account of the resource In the ever-evolving landscape of fashion industry, the pursuit of sustainability and mindful consumption has emerged as an imperative. This study presents an innovative and integrated framework that amalgamates the Structural Equation Modeling (SEM) and Artificial Neural Network (ANN) approach. This comprehensive framework explores the dynamic interplay between Sustainable Mindfulness (SM), Product Value Retention (PVR), Brand Loyalty (BL) and Circular Practices (CP) in the fashion domain. The study underscores Theory of Planned Behavior (TPB) as the theoretical foundation, shedding light on how attitudes, subjective norms, and perceived behavioral control shape SM and, subsequently, PVR. This study explores into the multidimensional aspects of sustainable fashion, enabling a holistic understanding of the nuanced relationships between PVR strategies, and sustainable consumption attitudes. The study sets the stage for a more harmonious coexistence between style and sustainability, charting a course for the fashion industry that values mindfulness, longevity, and environmental responsibility. The findings offer actionable insights for fashion managers, emphasizing strategic approaches to enhance sustainability, consumer awareness, and circular initiatives in the industry. This study not only advances theoretical discourse but also offers actionable insights for fashion brands and policymakers aiming to foster SM among diverse consumer segments. It sets the stage for a more harmonious coexistence between style and sustainability, charting a course for the fashion industry that values mindfulness, longevity, and environmental responsibility. 2024 Elsevier Ltd Creator An entity primarily responsible for making the resource Srivastava S.; Dwivedi A.; Mangla S.K.; Dey B.L.; Koufopoulos D.N. Source A related resource from which the described resource is derived Journal of Retailing and Consumer Services, Vol-81 Publisher An entity responsible for making the resource available Elsevier Ltd Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1016/j.jretconser.2024.103992" target="_blank" rel="noreferrer noopener">https://doi.org/10.1016/j.jretconser.2024.103992</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85198926323&amp;doi=10.1016%2Fj.jretconser.2024.103992&amp;partnerID=40&amp;md5=68dc53116b4a4996609a8eb35fb79382" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85198926323&amp;doi=10.1016%2fj.jretconser.2024.103992&amp;partnerID=40&amp;md5=68dc53116b4a4996609a8eb35fb79382</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 9696989 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Srivastava S., Operations and Decision Sciences, Christ University, Bengaluru, India; Dwivedi A., Jindal Global Business School, O.P. Jindal Global University, Sonipat, India; Mangla S.K., Jindal Global Business School, O.P. Jindal Global University, Sonipat, India, Plymouth Business School, University of Plymouth, United Kingdom; Dey B.L., Brunel Business School, Brunel University London, United Kingdom; Koufopoulos D.N., University of London, United Kingdom