Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource APPLICATION OF ARTIFICIAL INTELLIGENCE IN PHARMACEUTICAL INDUSTRY Subject The topic of the resource Artificial Intelligence; Drug Discovery; Drug Regulation; Personalised Marketing; Pharmaceutical Marketing; Supply Chain Description An account of the resource Artificial Technology is the blockbuster technology today. Pharmaceutical industry is no exception to the technology onslaught. Pharmaceutical industry adapting to the Artificial Intelligence (AI) to improve the overall performance of the industry processes, through improved efficiency in the operations and reduced lead time in the drug discovery. This is done through AIs ability of scanning huge data to speed up the drug discovery stage by identifying prospective drug candidates through technology like Structure-Based Virtual Screening (SBVS) and Fragment-Based Drug Discovery (FBDD). A nascent drug approach called as drug repurposing is very prospective through AI, and AI makes it possible to integrate nanotechnology, targeted drug development and personalised treatment based on genetic and proteomic data. AI has huge applications in the very important drug development stage of clinical trials. Selection of suitable participants, predicting drug responses will have huge cost reduction with the AI technology. In addition to drug trials, AI is transforming the pharmaceutical marketing process. Personalised communication, predictive sales forecasting, automated content generation and sentiment analysis are some of the possible as of now. These applications make the companies offer tailor made marketing strategies specific to physicians and patients and monitor the brand reputation and bring efficiency in the supply chain. Albeit the potential benefits, adoption of AI fully in the pharmaceutical industry has its own challenges. In the areas of data privacy, regulatory compliance and ethics related to drug testing, AI could face serious challenges. As the technology evolves, AI will have its impact on the pharmaceutical industry offering huge growth opportunities. India could emerge as a potential superpower in the pharmaceutical industry if AI is properly harnessed for industry growth. India can be the pharmacy for the entire world in the coming days if industry finds a way to utilize AI properly. 2024, Indian Pharmaceutical Association. All rights reserved. Creator An entity primarily responsible for making the resource Manicka M.M.K. Source A related resource from which the described resource is derived Pharma Times, Vol-56, No. 11, pp. 32-34. Publisher An entity responsible for making the resource available Indian Pharmaceutical Association Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="" target="_blank" rel="noreferrer noopener"></a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85211629433&amp;partnerID=40&amp;md5=a2fb47178d88bbac5a2988b7eefb136c" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85211629433&amp;partnerID=40&amp;md5=a2fb47178d88bbac5a2988b7eefb136c</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 316849 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Manicka M.M.K., School of Business and Management, Christ University, Bengaluru, India