Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Pure and suggestive impulse buying in mobile shopping app: shopping pattern of young consumers Subject The topic of the resource Impulse buying intention; Mobile application; Pure impulse buying behaviour; Suggestive impulse buying behaviour; User satisfaction Description An account of the resource Purpose: This study differentiates pure impulse buying behaviour from suggestive impulse buying behaviour in using mobile shopping applications (apps). This study aims to assess the moderating effects of instant discount and cashback promotional offers along with the mediating effects of impulse buying intention (IBI) and user satisfaction (US), using the app stimuli (performance expectancy, effort expectancy, layout, atmosphere, privacy and security). Design/methodology/approach: The study was done in three stages: analysis of variance, followed by structural equation modelling (SEM) and paired t-tests. Findings: The results showed that instant discounts and cashback offers are different from each other for the mediating variable IBI. The SEM results for pure impulse buying showed that, except for layout, the remaining variables have a positive relationship with IBI. For suggestive impulse buying, effort expectancy and layout were significantly related to both the mediating variables. Finally, pure and suggestive impulse buying behaviour showed significant differences. Originality/value: Previous studies have looked into impulse buying in its generic sense and not through the types of impulse buying they were measuring. As impulse buying behaviour is a predominant theme for discussion today, marketing professionals and researchers must comprehend the impact of app stimuli in the context of select types of impulse buying behaviour. 2024, Emerald Publishing Limited. Creator An entity primarily responsible for making the resource Gupta P.; Prashar S.; Parsad C. Source A related resource from which the described resource is derived Young Consumers, Vol-25, No. 6, pp. 824-850. Publisher An entity responsible for making the resource available Emerald Publishing Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1108/YC-11-2023-1911" target="_blank" rel="noreferrer noopener">https://doi.org/10.1108/YC-11-2023-1911</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85197682907&amp;doi=10.1108%2FYC-11-2023-1911&amp;partnerID=40&amp;md5=e8cd88d0af67562f4aa85544346efb24" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85197682907&amp;doi=10.1108%2fYC-11-2023-1911&amp;partnerID=40&amp;md5=e8cd88d0af67562f4aa85544346efb24</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 17473616 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Gupta P., Department of School of Business and Management, Christ University, Bangalore, India; Prashar S., Department of Marketing, IIM Raipur, Raipur, India; Parsad C., Department of Marketing, IIM Bodh Gaya, Bodh Gaya, India