Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Drivers of Customer Retention: An Introspection Into Indian Retail Customers Subject The topic of the resource Customer Loyalty; Customer Retention; Customer Satisfaction; India; Retailing; Switching Cost Description An account of the resource There is a wide variety of choices for the modern retail customer including multiple retail formats. The success of the retail establishments has a great reliance of customer retention, which is an essential attribute to achieve profitability. This study takes in to consideration to extract the factors responsible for customer retention which in turn assists in increasing the customer base. The prime objective of the study is to ascertain the influence of customer satisfaction, switching costs and customer loyalty on customer retention. Whereas, the second one is to explore the effect of demographic factors on customer retention. The sample size of this study was 600 respondents who were chosen for the full-fledged study. The statistical techniques used for final analysis were structural equation modelling and regression. The findings subsequent to the statistical analysis and interpretation concluded that customer loyalty, customer satisfaction and switching cost have the strongest effect on customer retention in retails. Customer satisfaction alone is not every time an indicator of customer loyalty. A loyal customer will spread positive word of mouth to other prospective customers about the retail. Occupation of respondent has a major influence on customer retention dimensions. 2021 Management Development Institute. Creator An entity primarily responsible for making the resource Mathew J. Source A related resource from which the described resource is derived Vision, Vol-28, No. 5, pp. 567-579. Publisher An entity responsible for making the resource available Sage Publications India Pvt. Ltd Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1177/09722629211043592" target="_blank" rel="noreferrer noopener">https://doi.org/10.1177/09722629211043592</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85116573823&amp;doi=10.1177%2F09722629211043592&amp;partnerID=40&amp;md5=db3a7f5b2cfacb811ffcce66b2bffa4e" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85116573823&amp;doi=10.1177%2f09722629211043592&amp;partnerID=40&amp;md5=db3a7f5b2cfacb811ffcce66b2bffa4e</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 9722629 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Mathew J., School of Business and Management, CHRIST (Deemed to be University), Karnataka, Bengaluru, India