Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Artificial intelligence-based reverse logistics for improving circular economy performance: adeveloping country perspective Subject The topic of the resource AI-based circular economy; Artificial intelligence; Circular economy performance; Reverse logistics Description An account of the resource Purpose: Reverse logistics services are designed to move goods from their point of consumption to an endpoint to capture value or properly dispose of products and materials. Artificial intelligence (AI)-based reverse logistics will help Micro, Small, and medium Enterprises (MSMEs) adequately recycle and reuse the materials in the firms. This research aims to measure the adoption of AI-based reverse logistics to improve circular economy (CE) performance. Design/methodology/approach: In this study, we proposed ten hypotheses using the theory of natural resource-based view and technology, organizational and environmental framework. Data are collected from 363 Indian MSMEs as they are the backbone of the Indian economy, and there is a need for digital transformation in MSMEs. A structural equation modeling approach is applied to analyze and test the hypothesis. Findings: Nine of the ten proposed hypotheses were accepted, and one was rejected. The results revealed that the relative advantage (RA), trust (TR), top management support (TMS), environmental regulations, industry dynamism (ID), compatibility, technology readiness and government support (GS) positively relate to AI-based reverse logistics adoption. AI-based reverse logistics indicated a positive relationship with CE performance. For mediation analysis, the results revealed that RA, TR, TMS and technological readiness are complementary mediation. Still, GS, ID, organizational flexibility, environmental uncertainty and technical capability have no mediation. Practical implications: The study contributed to the CE performance and AI-based reverse logistics literature. The study will help managers understand the importance of AI-based reverse logistics for improving the performance of the CE in MSMEs. This study will help firms reduce their carbon footprint and achieve sustainable development goals. Originality/value: Few studies focused on CE performance, but none measured the adoption of AI-based reverse logistics to enhance MSMEs CE performance. 2024, Emerald Publishing Limited. Creator An entity primarily responsible for making the resource Mukherjee S.; Nagariya R.; Mathiyazhagan K.; Baral M.M.; Pavithra M.R.; Appolloni A. Source A related resource from which the described resource is derived International Journal of Logistics Management, Vol-35, No. 6, pp. 1779-1806. Publisher An entity responsible for making the resource available Emerald Publishing Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1108/IJLM-03-2023-0102" target="_blank" rel="noreferrer noopener">https://doi.org/10.1108/IJLM-03-2023-0102</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85190369844&amp;doi=10.1108%2FIJLM-03-2023-0102&amp;partnerID=40&amp;md5=5adab5e391b1ce58f5f99ed409c5ac3f" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85190369844&amp;doi=10.1108%2fIJLM-03-2023-0102&amp;partnerID=40&amp;md5=5adab5e391b1ce58f5f99ed409c5ac3f</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 9574093 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Mukherjee S., GITAM School of Business, GITAM (Deemed to be University), Visakhapatnam, India; Nagariya R., School of Business and Management, CHRIST University, Bengaluru, India; Mathiyazhagan K., Thiagarajar School of Management, Madurai, India; Baral M.M., GITAM School of Business, GITAM (Deemed to be University), Visakhapatnam, India; Pavithra M.R., Rajalakshmi School of Business, Chennai, Chembarambakkam, India; Appolloni A., Department of Management and Law, University of Rome Tor Vergata, Rome, Italy