Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Artificial intelligence service agents: a silver lining in rural India Subject The topic of the resource Artificial intelligence service agents (AISA); Economic; Insurance; Market Description An account of the resource Purpose: The study aims to examine the impact of an artificial intelligent service agent (AISA) on customer services to the rural population provided by KAYA, Kotak Life's AI-enabled insurance chatbot avatar that offers quality insurance services. Design/methodology/approach: Multi-stage cluster sampling method was adopted to collect the responses from the 707 customers across the rural population of southern states of India. SPSS V.2 and Smart PLS 4 were used to apply simple percentage analysis, multiple linear regression analysis, and structural equation modeling (SEM) to validate the hypothesis. The dependent variables are economic performance and market performance based on the independent variables: efficiency, security, availability, enjoyment and contact. Findings: The study revealed that efficiency and security are the highest predictors and the most influencing variables in predicting the economic and market performance of the insurance companies in determining the quality of service when rendered through AISA among the customers. Efficiency, security, availability, contact and enjoyment are the critical dimensions of AISA. It has a more significant impact on quality service (claim processing) to the rural population. It improves the economic and market performance among the insurance companies and the rural population. Originality/value: Customers need convenience when making claims. Even little challenges might lead to stress and unhappiness, depending on the situation. Restrictions on where customers can file claims may not be the most outstanding service insurance firms can offer, given rising travel and commuting costs and widening geographical borders. Customers value proactive communication from service providers about the status of their insurance claims. 2023, Emerald Publishing Limited. Creator An entity primarily responsible for making the resource Ravi H.; Vedapradha R. Source A related resource from which the described resource is derived Kybernetes, Vol-53, No. 8, pp. 2662-2678. Publisher An entity responsible for making the resource available Emerald Publishing Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1108/K-09-2022-1239" target="_blank" rel="noreferrer noopener">https://doi.org/10.1108/K-09-2022-1239</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85151938135&amp;doi=10.1108%2FK-09-2022-1239&amp;partnerID=40&amp;md5=355137dc97468fc45f371131fabbe213" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85151938135&amp;doi=10.1108%2fK-09-2022-1239&amp;partnerID=40&amp;md5=355137dc97468fc45f371131fabbe213</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 0368492X Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Ravi H., School of Business and Management, CHRIST (Deemed to be University), Yeshwanthpur Campus, Bangalore, India; Vedapradha R., Department of Commerce, Mount Carmel College, Autonomous, Bangalore, India