Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Young consumers' green marketing orientation: role of customer citizenship behaviour in determining real estate purchase intention in India Subject The topic of the resource Customer citizenship behaviour; Green marketing orientation; Purchase intention; Real estate; Strategic and tactical; Young consumers Description An account of the resource Purpose: The purpose of this paper is to assess green marketing as an influential factor in the purchase of real estate. In this study, the consumer citizenship behaviour of young individuals will be studied with an assessment of real estate purchase intention, strategic green marketing orientation (GMO) and tactical GMO. Design/methodology/approach: The sample frame consists of young consumers from Indias metropolitan cities. The respondents were in the range of 18 to 35 years of age. These cities provide a high standard of living, more career options and better educational opportunities. Five separate sections of a standardised questionnaire were used, and a structural equation model was used to assess a total of 393 valid replies. Findings: Green marketing impacts the behaviour that influences the desire of young customer to buy green real estate. Research limitations/implications: As the focus of this study is primarily on major cities, future research may study similar behaviour in non-metropolitan cities. The study can also be conducted among consumers of other age groups. Originality/value: The originality, to the best of the authors knowledge, exists in examining how young consumers opinions about green marketing impact their intentions to purchase green houses and real estate in India. This study will be accessible to all parties involved in the housing and real estate industries. 2023, Emerald Publishing Limited. Creator An entity primarily responsible for making the resource Jacob J.; Chully A.A.; Godwin B.J.; George J.P. Source A related resource from which the described resource is derived International Journal of Housing Markets and Analysis, Vol-17, No. 4, pp. 1086-1103. Publisher An entity responsible for making the resource available Emerald Publishing Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1108/IJHMA-01-2023-0002" target="_blank" rel="noreferrer noopener">https://doi.org/10.1108/IJHMA-01-2023-0002</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85152359800&amp;doi=10.1108%2FIJHMA-01-2023-0002&amp;partnerID=40&amp;md5=c0dd68a1e6879673fe3e407e4397162b" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85152359800&amp;doi=10.1108%2fIJHMA-01-2023-0002&amp;partnerID=40&amp;md5=c0dd68a1e6879673fe3e407e4397162b</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 17538270 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Jacob J., School of Business and Management, Christ University, Bangalore, India; Chully A.A., Christ College, Pune, India; Godwin B.J., School of Business and Management, Christ University, Bangalore, India; George J.P., School of Business and Management, Christ University, Bangalore, India