Shared Mobility and Indias Generation Z: Environmental Consciousness, Risks, and Attitudes
- Title
- Shared Mobility and Indias Generation Z: Environmental Consciousness, Risks, and Attitudes
- Creator
- Palanichamy S.; Mohanty P.; Kennell J.
- Description
- Shared mobility platforms have built scalable digital marketplaces that facilitate the allocation and sharing of transportation and promote sustainable urban travel. Generation Zs attitude toward shared consumption is closely linked to their perceptions of the importance of sustainability. This study identifies Generation Zs awareness of shared mobility platforms in India and the factors that influence their use. Data were collected from 318 respondents from Generation Z in India and analyzed using partial least squares structural equation modeling. Findings indicate that Generation Zs intention to use shared mobility is influenced by environmental consciousness, social aspects, economic benefits, and perceived risks. Results also show that perceived risks have an indirect effect on intention, which is mediated by attitude. The novel conceptual model developed and tested in this research can be used to inform policies and business models for the adoption of shared mobility services for Generation Z, ultimately promoting more sustainable transportation systems and improved urban mobility. 2024 by the authors.
- Source
- Sustainability (Switzerland), Vol-16, No. 12
- Date
- 2024-01-01
- Publisher
- Multidisciplinary Digital Publishing Institute (MDPI)
- Subject
- collaborative consumption; Generation Z; shared mobility; sharing economy; urban transport
- Coverage
- Palanichamy S., Department of Business and Management, Christ University, Bengaluru, 560076, India; Mohanty P., Department of Business and Management, Christ University, Bengaluru, 560076, India; Kennell J., School of Hospitality and Tourism Management, Faculty of Arts and Social Sciences, University of Surrey, GU2, Guildford, 7XH, United Kingdom
- Rights
- All Open Access; Gold Open Access
- Relation
- ISSN: 20711050
- Format
- Online
- Language
- English
- Type
- Article
Collection
Citation
Palanichamy S.; Mohanty P.; Kennell J., “Shared Mobility and Indias Generation Z: Environmental Consciousness, Risks, and Attitudes,” CHRIST (Deemed To Be University) Institutional Repository, accessed February 25, 2025, https://archives.christuniversity.in/items/show/13059.