https://archives.christuniversity.in/files/original/a66a590d20403eefa63a8fb0ac7e7c71.pdf 12e5f88fd5d6597b6fcab1402cbc2971 Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource MASTERS Masters' Dissertation Masters Dissertation Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource A comparative analysis of KFC video advertisements and the impact on its customers of Bengaluru / Creator An entity primarily responsible for making the resource T, Cyril. - 1324009 Date A point or period of time associated with an event in the lifecycle of the resource 2015-02-03 Source A related resource from which the described resource is derived Master of Science in Communication Subject The topic of the resource Media Studies Description An account of the resource In India, today fast food being one of the most successful businesses and also all over the world because of the economic development, increase in per capita income, people having less time to cook, people having no time to wait in restaurants and people are ready to spend. One popular fast food chain in India is KFC and one of the tools of KFC to reach its customers is through visual advertisements. Publisher An entity responsible for making the resource available CHRIST (Deemed To Be University) Contributor An entity responsible for making contributions to the resource Department of Media Studies Format The file format, physical medium, or dimensions of the resource PDF Language A language of the resource English Type The nature or genre of the resource Masters Dissertation