Influence of media messages on voters behaviour, a study on people's perception of the Loksabha election 2014 /
Including, all private, public, regional and national news media there are more than 100 news, channels are available in India. Compare to previous Loksabha elections; on the 16thLoksabha election the role of media was exceptional. On Loksabha election 2014, the effect of media messages and the news representation was very much visible.