Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource The Metamorphic Influence of Cause-Related Marketing: Empowering Consumers as Catalysts for Societal Transformation Subject The topic of the resource cause-related marketing; commitment; consumer buying decision; SEM model; societal transformation Description An account of the resource Purpose: In a market where prices and quality are fiercely competitive, companies have overflowed the market with a number of suitable brands. In the competitive business world of today, marketing tactics must always evolve to meet changing times and circumstances. Researchers have been motivated to discover the underlying aspects driving cause-related marketing strategy due to its global acceptability. This research elucidated the concept of cause-related marketing and emphasized the elements that motivate consumers to engage in such initiatives and influence their choice of products. Design/Methodology/Approach: The study was conducted with the help of a questionnaire sent to 480 respondents, out of which 432 questionnaires were found to be complete. Furthermore, the study examined the significance of each factor and its impact on decision-making using the confirmatory factor SEM model to analyze the data. Findings: The study revealed that Commitment was the utmost preferred attribute for the preference of cause-related marketing products. Practical Implications: A competitive edge may be obtained through cause-related marketing. Companies may provide financial support, increased awareness, and motivated actions for significant causes by making the most of their resources and efforts. This collaborative effort between companies and consumers has the potential to improve society significantly. Originality: The confirmatory factor SEM model has been used in this work to address urgent problems, new trends, or important information gaps. 2024, Associated Management Consultants Pvt. Ltd.. All rights reserved. Creator An entity primarily responsible for making the resource Bhagat S.; Sarvani S.; Rama Prasad M.V. Source A related resource from which the described resource is derived Indian Journal of Marketing, Vol-54, No. 4, pp. 60-79. Publisher An entity responsible for making the resource available Associated Management Consultants Pvt. Ltd. Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.17010/ijom/2024/v54/i4/173714" target="_blank" rel="noreferrer noopener">https://doi.org/10.17010/ijom/2024/v54/i4/173714</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85192360152&amp;doi=10.17010%2Fijom%2F2024%2Fv54%2Fi4%2F173714&amp;partnerID=40&amp;md5=b0870dd8a994d1802497b35264d590ed" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85192360152&amp;doi=10.17010%2fijom%2f2024%2fv54%2fi4%2f173714&amp;partnerID=40&amp;md5=b0870dd8a994d1802497b35264d590ed</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 9738703 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Bhagat S., School of Business and Management, Christ University, Karnataka, Bangalore, 560 076, India; Sarvani S., School of Business and Management, Christ University, Karnataka, Bangalore, 560 076, India; Rama Prasad M.V., GITAM School of Business-Bengaluru (GSBB), GITAM (Deemed to be University), Bangalore Campus, Nagadenahalli, Doddaballapur Taluk, Karnataka, Bangalore, 562 163, India