Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Decoding Retail Realities: Traditional Retailers' Outlook on Sales Erosion to Modern Retail Economy Subject The topic of the resource e-commerce; fast moving consumer goods; modern Trade; organized retailers; retail economy; small Retailers; traditional Trade Description An account of the resource The traditional retail landscape in Indian metropolises has changed significantly in the last several decades, mostly due to the modern retail economy's growth, including corporate chain stores and e-commerce sites. Small merchants have been gradually displaced as a result of this paradigm shift, which has been exacerbated by changed Foreign Direct Investment (FDI) laws that have brought significant money into the Indian market, as well as a rise in consumer disposable income and the wave of digitalization. This study explores small merchants' consequences as they contend with the growing power of organized retail and e-commerce behemoths. Despite earlier research studies mostly focusing on the organized trade's exponential rise due to changing customer behavior, this paper fills this gap by illuminating the traditional retailers perspective towards the contemporary retail landscape and highlighting the threats to small businesses with a traditional focus. The study uses empirical analysis using tools like SPSS and SEM models to examine the initial troubles faced by small retailers of fast-moving consumer goods (FMCG), highlighting the difficulties they face in competing with the powerful forces of deep discounting, massive sales events, and evolving consumer tastes. This exploratory research analyzed the undermining factors like utilitarian and hedonic, purchasing patterns, menaces, hindrances, pecuniary and location as reasons for the retail paradigm from traditional to modern trade. The outcome emphasized that utilitarian factors like ambience, experience, status, variety, payment modes, single-store distribution and assortment are the drivers behind the explosion of traditional trade by the modern trade in retail economy. 2024 The Author(s). Creator An entity primarily responsible for making the resource Bhagat S.; Ravi S.S.; Sankar M. Source A related resource from which the described resource is derived Theoretical and Practical Research in the Economic Fields, Vol-15, No. 1, pp. 17-30. Publisher An entity responsible for making the resource available ASERS Publishing House Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.14505/tpref.v15.1(29).02" target="_blank" rel="noreferrer noopener">https://doi.org/10.14505/tpref.v15.1(29).02</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85189889176&amp;doi=10.14505%2Ftpref.v15.1%2829%29.02&amp;partnerID=40&amp;md5=c227b6a598f568ee27a97058e636734d" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85189889176&amp;doi=10.14505%2ftpref.v15.1%2829%29.02&amp;partnerID=40&amp;md5=c227b6a598f568ee27a97058e636734d</a> Rights Information about rights held in and over the resource All Open Access; Hybrid Gold Open Access Relation A related resource ISSN: 20687710 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Bhagat S., School of Business and Management Christ University, Bangalore, India; Ravi S.S., School of Business and Management Christ University, Bangalore, India; Sankar M., School of Business and Management Christ University, Bangalore, India