Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Examining the Impact of Argument Quality and Source Credibility on Consumers Behavioral Intention Toward Green Cosmetics: The Moderating Role of Perceived Innovativeness Subject The topic of the resource ANN; argument quality; artificial neural network; eWOM; green cosmetics; perceived innovativeness; source credibility; theory of planned behavior Description An account of the resource Purpose: This study integrated the knowledge-attitude-behavior (KAB) model and the theory of planned behavior (TPB) to analyze how elements of electronic word of mouth (eWOM)argument quality (AQ) and source credibility (CR)influenced customers green cosmetics behavioral intention (BI). Methodology: Data were collected from a sample of 350 customers through an online survey, and a two-stage process was used to evaluate the research model. In the first stage, linear associations between the various elements of the theoretical model were determined using structural equation modeling (SEM). The second stage involved evaluating the predicting efficacy of the constructs, using an artificial neural network (ANN) framework. Findings: The findings of the multi-analytical study revealed that attitude (Atd), perceived behavioral control (Pbcon), and source credibility (CR) influenced consumers intentions to buy green cosmetics. Moreover, the sources credibility (CR) and the arguments quality (AQ) also positively influenced consumer attitude (Atd). The models appeared to have acceptable prediction accuracy based on the ANN studys root mean square of error (RMSE) values. Originality: The study contributed to the body of green cosmetics literature by integrating knowledge-attitude-behavior (KAB) and planned behavior (TPB) theory. The novelty of this research also lies in examining the moderating effect of perceived innovativeness (PI) for developing a robust predictive framework for green cosmetics purchase intention using artificial neural networks (ANN). 2024, Associated Management Consultants Pvt. Ltd.. All rights reserved. Creator An entity primarily responsible for making the resource Mathur S.; Vishnoi S.Kr.; Bagga T.; Mittal A.; Mittal A. Source A related resource from which the described resource is derived Prabandhan: Indian Journal of Management, Vol-17, No. 3, pp. 26-47. Publisher An entity responsible for making the resource available Associated Management Consultants Pvt. Ltd. Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.17010/pijom/2024/v17i3/173364" target="_blank" rel="noreferrer noopener">https://doi.org/10.17010/pijom/2024/v17i3/173364</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85189019976&amp;doi=10.17010%2Fpijom%2F2024%2Fv17i3%2F173364&amp;partnerID=40&amp;md5=55f49dfa809b26d211443d22262014c4" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85189019976&amp;doi=10.17010%2fpijom%2f2024%2fv17i3%2f173364&amp;partnerID=40&amp;md5=55f49dfa809b26d211443d22262014c4</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 9752854 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Mathur S., CHRIST (Deemed to be University) Delhi NCR, Nandgram Road, Marium Nagar Sewa Nagar, Uttar Pradesh, Ghaziabad, India; Vishnoi S.Kr., Institute of Management Studies, Grand Trunk Rd, Industrial Area, Lal Kuan, Uttar Pradesh, Ghaziabad, 201 009, India; Bagga T., Department of Management Studies, FMS, Jamia Millia Islamia, Jamia Nagar, Okhla, Delhi, New Delhi, 110 025, India; Mittal A., Dept. of Economics, Hansraj College, University of Delhi, Mahatma Hans Raj Marg, Malka Ganj, North Campus, Delhi, 110 007, India; Mittal A., Dept. of Commerce, Hansraj College, University of Delhi, Mahatma Hans Raj Marg, Malka Ganj, North Campus, Delhi, 110 007, India