Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Are expensive decisions impulsive? Young adults impulsive housing and real estate buying behavior in India Subject The topic of the resource Hedonic value; Housing and real estate; Impulse buying behavior; Materialism; Psychological factors; Social media influence; Website quality; Young consumers Description An account of the resource Purpose: The purpose of the study is to determine website quality, materialism, psychological factors, hedonic value and social media as factors that influence the young adults impulsive housing and real estate buying behavior in India. In addition, this study also measures the mediating effects of social media influence between psychological factors and hedonic value and young adults impulsive housing and real estate buying behavior. Design/methodology/approach: Related literature, quantifiable variables with a five-point Likert Scale, hypothesis testing and mediators are used to study the model. A systematic questionnaire that was divided into six sections was used. A total of 385 valid responses were collected and analyzed through a structural equation model. Findings: The results suggest that materialism, psychological factors and social media have a considerable impact on young adults impulsive housing and real estate buying behavior. The findings also ascertained that website quality and hedonic value do not have a considerable impact on young adults impulsive housing and real estate buying behavior. Research limitations/implications: This study is limited to the responses of young consumers from a limited number of brokers and regions in India. Future studies could be more widespread across the globe. Originality/value: As per the review of existing literature, this research is the first, to the best of the authors knowledge, to determine the factors affecting the impulse buying decision mainly in the housing and real estate sector with the target consumers being young. 2022, Emerald Publishing Limited. Creator An entity primarily responsible for making the resource Sehra S.K.; Godwin B.J.; George J.P. Source A related resource from which the described resource is derived International Journal of Housing Markets and Analysis, Vol-17, No. 2, pp. 266-286. Publisher An entity responsible for making the resource available Emerald Publishing Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1108/IJHMA-06-2022-0090" target="_blank" rel="noreferrer noopener">https://doi.org/10.1108/IJHMA-06-2022-0090</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85138048171&amp;doi=10.1108%2FIJHMA-06-2022-0090&amp;partnerID=40&amp;md5=273536de7490b1179d568cb2ec2c4cc4" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85138048171&amp;doi=10.1108%2fIJHMA-06-2022-0090&amp;partnerID=40&amp;md5=273536de7490b1179d568cb2ec2c4cc4</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 17538270 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sehra S.K., School of Business and Management, CHRIST (Deemed to be University) Pune Lavasa Campus, Lavasa, India; Godwin B.J., School of Business and Management, CHRIST (Deemed to be University) Pune Lavasa Campus, Lavasa, India; George J.P., School of Business and Management, CHRIST (Deemed to be University) Pune Lavasa Campus, Lavasa, India