Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Exploring private university attractiveness from students perspective to ensure sustainable institutes: an empirical investigation from Indian perspective Subject The topic of the resource Partial least square structural equation modeling; Perceived student support; Sense of belongingness; Sustainable institutes; University attractiveness Description An account of the resource Purpose: This study aims to explore various determinants of university attractiveness and its relationship with sustainable institutes. Further, the study examines the mediating role of perceived student support and sense of belongingness on the relationship between university attractiveness and sustainable institutes. Design/methodology/approach: The data analysis was conducted with 637 responses from the students from private universities located in the northern region of India. Variance based partial least square structural equation modeling (PLS-SEM) was applied in the study to investigate the proposed conceptual model on sustainable higher institutions. Additionally, by applying PLS Predict, the predictive relevance of sustainable institutions with important and performing constructs was found out. Findings: The results of this study indicate that university attractiveness plays a critical role in enhancing perceived student support, and it has a direct and significant impact on developing sustainable institutes. Further, students sense of belongingness is expressed as significant mediator between university attractiveness and sustainable institutes. The predictive relevance of the study was reported to be high. Most important indicators of university attractiveness were found to be teaching, research and publications, branding and promotion, and diversity in courses offered by the private universities. Research limitations/implications: The conceptual model under study can be investigated with a moderating effect of private and government universities in future. Additionally, the role of additional variables in online scenario under current pandemic situation can be assessed through the model used in this study. Future research can be done by using qualitative analysis through thematic analysis and sentiment analysis of students in higher education institutes. Originality/value: The present study is the first to explore the mediating relationship of perceived student support and sense of belongingness with university attractiveness and sustainable institutes. The conceptual framework can prove to be important for education specialists, administrators of education institutes at university level and policymakers. The study offers effective ideas for policymakers to bring sustainability in education sector in near future especially in emerging economies and attain sustainable development goals. 2022, Emerald Publishing Limited. Creator An entity primarily responsible for making the resource Yadav R.; Shiva A.; Narula S. Source A related resource from which the described resource is derived Asia-Pacific Journal of Business Administration, Vol-16, No. 1, pp. 170-203. Publisher An entity responsible for making the resource available Emerald Publishing Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1108/APJBA-04-2021-0165" target="_blank" rel="noreferrer noopener">https://doi.org/10.1108/APJBA-04-2021-0165</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85136862843&amp;doi=10.1108%2FAPJBA-04-2021-0165&amp;partnerID=40&amp;md5=e5880024bc0285c71c387b381d274239" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85136862843&amp;doi=10.1108%2fAPJBA-04-2021-0165&amp;partnerID=40&amp;md5=e5880024bc0285c71c387b381d274239</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 17574323 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Yadav R., School of Business and Management, CHRIST (Deemed to be University), Bangalore, India; Shiva A., University School of Business, Chandigarh University, Mohali, India; Narula S., Amity School of Communication, Amity University, Gwalior, India