Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource INVESTIGATING THE ROLE OF UTAUT2 IN THE USER SATISFACTION AND CONTINUED USAGE OF MOBILE FITNESS APPS: EVIDENCES FROM INDIA Subject The topic of the resource continued intention to use; customer loyalty; Mobile fitness apps; technology adoption; user satisfaction; UTAUT2 Description An account of the resource This study examines mobile fitness app (MFA) adoption and use using the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). CB-SEM analysis of 445 respondents through IBM-AMOS was conducted. UTAUT2 constructs were examined including, consumer satisfaction, e-loyalty, and mobile fitness app reuse. Also, the roles of socio-demographic factors as control variables were examined. The results indicated that UTAUT2 significantly influenced user perception of MFAs. UTAUT2 constructs increased user satisfaction. User satisfaction positively and significantly influenced e-loyalty and app reuse. The study also suggests future research on UTAUT2's role on MFAs. The study highlights UTAUT2 by revealing the constructs that influence MFA adoption, and selected consequences. (2024), (Amity University). All rights reserved. Creator An entity primarily responsible for making the resource Baber P.; Baber R. Source A related resource from which the described resource is derived Journal of Content, Community and Communication, Vol-21, pp. 110-129. Publisher An entity responsible for making the resource available Amity University Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.31620/JCCC.12.24/09" target="_blank" rel="noreferrer noopener">https://doi.org/10.31620/JCCC.12.24/09</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85216845526&amp;doi=10.31620%2FJCCC.12.24%2F09&amp;partnerID=40&amp;md5=4d2c18bd0ef753edd2026909bd32c4f9" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85216845526&amp;doi=10.31620%2fJCCC.12.24%2f09&amp;partnerID=40&amp;md5=4d2c18bd0ef753edd2026909bd32c4f9</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 23957514 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Baber P., Symbiosis Law School Noida, Symbiosis International Deemed University, Pune, India; Baber R., School of Business and Management, Christ University, Bengaluru, India