Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Articles Article Faculty Publications -Articles Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Assessing stimulusorganism responses in impulse buying among young consumers on online platforms using a hybrid BWM-ISM approach Subject The topic of the resource Bestworst method; Interpretive structural modeling; Online impulse buying behavior; Stimulusorganismresponse framework; Young consumers Description An account of the resource With the advent of online buying habits, this study employs three stages (identify, rank, and decode relationships) approach to investigate the enablers of online impulse buying behavior (OIBB) among young consumers. First, literature review in the backdrop of stimulusorganismresponse (SOR) framework was used to identify and experts opinions were used to validate 21 enablers of OIBB. Next, hybrid multi-criteria decision-making approaches, namely the bestworst method (BWM) was used to assign weights and rank; and interpretive structural modeling (ISM) to decide mutual relationship among the top ranked enablers. Results indicate that promotion, product variety, and product quality are the top ranked enablers of OIBB among young consumers. The study develops a hierarchical model to simplify complex relationships among key enablers, clarifying impulse buying through the first-time use of the BWM-ISM approach in OIBB research. This enables marketers and e-commerce sellers to better prioritize critical enablers of OIBB. This is a U.S. Government work and not under copyright protection in the US; foreign copyright protection may apply 2024. Creator An entity primarily responsible for making the resource Sharma V.; Saharan A.; Gupta H.; Drave V.A.; Singh P. Source A related resource from which the described resource is derived Journal of Marketing Analytics Publisher An entity responsible for making the resource available Palgrave Macmillan Date A point or period of time associated with an event in the lifecycle of the resource 2024-01-01 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1057/s41270-024-00366-3" target="_blank" rel="noreferrer noopener">https://doi.org/10.1057/s41270-024-00366-3</a> <br /><br /><a href="https://www.scopus.com/inward/record.uri?eid=2-s2.0-85211899273&amp;doi=10.1057%2Fs41270-024-00366-3&amp;partnerID=40&amp;md5=dc2ab764b1ddef2fd3503cc92c57a0a2" target="_blank" rel="noreferrer noopener">https://www.scopus.com/inward/record.uri?eid=2-s2.0-85211899273&amp;doi=10.1057%2fs41270-024-00366-3&amp;partnerID=40&amp;md5=dc2ab764b1ddef2fd3503cc92c57a0a2</a> Rights Information about rights held in and over the resource Restricted Access Relation A related resource ISSN: 20503318 Format The file format, physical medium, or dimensions of the resource Online Language A language of the resource English Type The nature or genre of the resource Article Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sharma V., School of Business and Management, Christ University, Bengaluru, India; Saharan A., Jindal Global Business School, O.P. Jindal Global University, Sonipat-Narela Road, Near Jagdishpur Village, Sonipat, 131001, India; Gupta H., Department of Management Studies, Indian Institute of Technology, Indian School of Mines, Dhanbad, India; Drave V.A., Jindal Global Business School, O.P. Jindal Global University, Sonipat-Narela Road, Near Jagdishpur Village, Sonipat, 131001, India; Singh P., School of Business and Economics, State University of New York at Plattsburgh, 101 Broad Street, Plattsburgh, 12901, NY, United States